Isaiah
Articles by this author on 42HOW Auto, including co-authored stories.
Xiaomi Unveils SU7 Ultra Prototype; Zeekr Launches New 009 in Hong Kong; Volkswagen ID. Yuzhong Goes on Sale
At his annual speech, Lei Jun unveiled the Xiaomi SU7 Ultra prototype ahead of its Nürburgring campaign, while Zeekr launched the new 009 MPV in Hong Kong and Volkswagen made the ID. Yuzhong available to consumers.
Lei Jun's Three Years in Carmaking: It Took More Than Just Courage
In his fifth annual speech, Xiaomi founder Lei Jun explained how US sanctions, the need for brand premiumization and market trends drove the company into electric vehicles. He shared that despite widespread skepticism before launch, the Xiaomi SU7 achieved over 10,000 reservations in four minutes and is on track to meet its 120,000-unit annual delivery target.
ONVO Launch Date Set for May 15; Zeekr Surges 34.57% on Listing Day; Xingjiyuan ET Debuts Globally | E-Week Highlights
NIO celebrated its 500,000th production vehicle and announced that its second brand, ONVO, will launch on May 15. Meanwhile, Zeekr shares jumped 34.57% on their New York Stock Exchange debut, raising USD 441 million.
Margins Keep Sliding, but Tesla Is Playing for the Future
Tesla reported a 9% drop in first-quarter revenue to USD 21.3 billion and an 18% decline in gross profit, driven by falling vehicle prices and deliveries. The company is countering the slump with aggressive price cuts, FSD subscription reductions, and a pivot toward autonomous driving and energy storage growth.
7,000 RMB for Urban Navigation: DJI Automotive’s Offering Has a Strong Xiaomi Vibe
At the Zhongguodiandongqichebairenhuiluntan, DJI Automotive announced a 7V + 100 TOPS hardware solution costing 7,000 RMB that enables urban navigation without high-definition maps, targeting vehicles priced around 150,000 RMB.
Li Auto Stands at the Peak of Hundred-Billion Revenue, Launches Scalding Pure-Electric Year
Li Auto posted its first full-year profit with revenue of RMB 123.85 billion in 2023, driven by strong sales of its L-series vehicles. The company is now pivoting to expand its pure electric vehicle lineup and aims to double annual deliveries to 800,000 units in 2024.
Chery Tests Xingjiyuan ET in Extreme Cold: 24-Hour Ice Freeze and Battery Performance
Chery subjected the Xingjiyuan ET to a 24-hour ice freeze test at -30°C in Yakeshi, achieving a 63.3% range retention rate and rapid charging capabilities, while highlighting its family-oriented interior features ahead of its Q1 pre-sale launch.
Tesla Uses Cybertruck China Tour to Counter Rising Domestic EV Competition
As domestic new energy brands erode Tesla's market share through rapid innovation in autonomous driving and smart cabins, the company is leveraging a Cybertruck exhibition tour to generate short-term traffic and brand engagement in China.
Huawei Reveals AITO M9 R&D Strategy, Lynk & Co 09 EM-P Launches, Chery Plans Million-Unit Smart Driving Rollout, Xingjiyuan ET Production Begins
Huawei executive Wang Yanmin outlines the three-year development strategy behind the AITO M9 and its autonomous driving roadmap. Meanwhile, Lynk & Co launches the new 09 EM-P, Chery subsidiary Dazhuozhineng plans to deploy one million vehicles with intelligent driving solutions by 2025, and the Xingjiyuan ET begins production.
NIO, XPENG, and Li Auto: Will Their Paths Cross Again?
Following a year of sharply diverging sales performance, Li Auto, NIO, and XPENG are pursuing distinct strategic priorities: Li Auto prepares for its first pure-electric MPV launch, NIO works to monetize its charging infrastructure, and XPENG leverages the G6 to stabilize its market position.
Over 800,000 Viewers Watch William Li Drive as NIO Elegantly Unleashes Its Edge
NIO CEO William Li completed a 14-hour live stream driving an ET7 with a 150 kWh battery pack for over 1,044 km, demonstrating the vehicle's winter range capabilities. The event coincides with NIO's strategic pivot to emphasize short-term execution efficiency and cost reduction alongside its long-term technology investments.
Huawei's Falcon: How Richard Yu Unified Smart Driving to Rescue AITO
After AITO sales plummeted and internal divisions hindered progress, Huawei executive Richard Yu broke down organizational barriers to integrate advanced autonomous driving technology into the brand, turning a struggling lineup into a market leader.