About Us

42HOW is an independent technology media platform from China. Founded in March 2018, we cover intelligent vehicles, robotics, embodied AI and the hardware bringing AI into the physical world through original reporting, interviews, testing and industry analysis.

Our coverage

42HOW Auto covers China’s electric vehicles, autonomous driving and automotive technology, with reporting on products, companies, supply chains and real-world testing.

42HOW Robotics covers robotics, embodied AI and AI hardware, from research and data to commercialization and deployment.

RoboAtlas is a 42HOW data product providing structured information on robotics companies, robots, models and components. It complements our reporting with a way to explore the industry.

Why 42?

Our name draws inspiration from The Hitchhiker’s Guide to the Galaxy, where 42 is the answer to the ultimate question of life, the universe and everything. It reflects our curiosity about the unknown.

Our geometric fish logo is inspired by the Babel fish in the same story, which enables people to understand different languages. We share that ambition: making complex technology and industry developments easier to understand.

We report from the ground to help readers understand China’s technology industries and the people building them.