At the Beijing Auto Show, the automaker ORA announced the market launch details for its 2024 Haomao and Haomao GT Mulan Edition, signifying the company’s latest developments in the field of new energy vehicles. The price range for the 2024 ORA Haomao is set between 105,800 yuan and 135,800 yuan, while the Haomao GT Mulan Edition is priced within a range of 119,800 yuan to 129,800 yuan. During the auto show, ORA also exhibited the Lightning Cat Ye Night Edition and Ballet Cat National Wind Edition, further enriching its product line.
In terms of globalization strategy, the ORA brand has announced plans to expand its global market layout in the next three years, aiming to cover 100 markets. As of October 2021, ORA has successfully entered numerous countries and regions including Europe, Oceania, Asia, Africa, and South America, amassing a user base of 460,000, 75% of which are female. The brand’s Haomao model stands out in regard to safety, obtaining several certifications, including the “Safety Five Stars” from European E-NCAP and the “Environment Five Stars” from Green NCAP.
In line with the deepening of its strategic brand initiatives, ORA plans to gradually expand its production base from China to a global scale, transitioning its products from single-offshore to a full value-chain offshore. This marks an increasing establishment and influence of its layout in the international market. The announcement of the 2024 ORA Haomao and Haomao GT Mulan Edition not only showcases ORA’s diligence in product innovation but also reflects its strategic layout in the global new energy vehicle market competition. With the sustained growth in the new energy vehicle market and increased consumer demands for environmental and safety performances, ORA’s series of initiatives predict a solidification of its market position.
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