To introduce 42HOW in a standard form, it would be like this.
Established in March 2018, 42HOW specializes in autonomous driving technology and new energy vehicles. As a premium media platform and publisher in this segment, 42HOW has produced professional contents with more than 5 million views. Providing not only reports and insights regarding the industry, but also tests and independent benchmarking programs on Advanced Driver Assistance System (ADAS), 42HOW aims to help shape the future mobility.
However, most people get to know 42HOW in this way.
Normally we would say that the number 42 comes from The Hitchhiker’s Guide to the Galaxy, the Answer to the Ultimate Question of Life, the Universe, and Everything. The number 42 has its own wiki page and its own song. We use the number 42 to show our yearning to explore the unknown.
The logo of 42HOW comes from the Babel Fish in The Hitchhiker’s Guide to the Galaxy. We recreated it into a geometry fish. In the novel, if you stick a Babel fish in your ear you can instantly understand anything said to you in any form of language.
We aim to reduce the imbalance in information in a way that is easily understandable to all, to help more people understand the changes brought by the futuristic automotive technologies, and to better promote the development of the industry.
Starting from the news regarding the industry, we gradually approach our users, hoping to produce contents understandable to both professionals and the public.
That, is what we would like to do.
Things we have done
- Established WeChat Groups about smart electric vehicles and categorized by car models, and the current number of users has exceeds 100,000;
- Established 42Mark, an benchmarking program focusing on Advanced Driver Assistance System (ADAS) and defined by driving scenarios;
- Launched our English website while producing news and videos in English.