Can VOYAH's Global Expansion Strategy Challenge Tesla?

At the 18th Beijing International Auto Show, VOYAH Auto revealed its global expansion strategy, aiming to establish 500 sales service outlets in 60 countries across six continents by 2030, and achieve overseas sales exceeding 500,000 units. The advancement of this strategy signifies the company’s deep focus on the international market and evaluation of the long-term growth potential.

VOYAH Auto plans to introduce new models in collaboration with Huawei, a cooperation likely to accelerate its technology innovation in the field of vehicle networking and intelligent driving. Meanwhile, the company offers a variety of power models, including pure electric, hybrid power, etc., to adapt to the needs and regulatory requirements of different markets.

To further consolidate its position in the high-end market, VOYAH has launched a personalized customization service for the high-end MPV market, a strategy that could enhance brand value and attract high-end consumer groups. The company also plans to launch its brand in Spain, which may be an important step for its entry into the European market. Reportedly, VOYAH plans to enter the European, Asian, and other markets in the second half of this year, and achieve full coverage in Europe by 2026.

VOYAH Auto also plans to establish a European operation center and develop a localized business model, indicating the company’s awareness of the importance of localization strategy in international expansion. In terms of technology development, VOYAH Auto will rely on its power system, fast-charging technology, and intelligent cockpit technology. The application of these technologies will support its global process and may become the key to gaining an advantage in the competitive global market.

Overall, VOYAH Auto’s global expansion plan reflects its optimistic expectations of the future automobile market and its pursuit of sustained growth. As the global new energy vehicle market matures, VOYAH Auto’s investment in technology innovation and market expansion may lead to significant business growth and brand influence enhancement in the coming years.

This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email