Ningjia Service, a subsidiary of CATL, launched its 2026 Brand Day event at the Haikou direct-operated experience center, themed “Next to New.” The event aims to enhance technology, service, and ecosystem. On the event day, Ningjia Service inaugurated service centers at ten global locations simultaneously, including Haikou, Hangzhou, Zibo, Shenyang, Guangzhou, Suining, Ningbo, Hong Kong, as well as Istanbul in Turkey and Oslo in Norway. Additionally, Ningjia Service announced plans to establish direct-operated experience centers in 100 cities worldwide by the second half of 2026.
With the continuous rise in the global stock of new energy vehicles, the industry has reached a consensus on battery maintenance technology authorization, the “Repair Instead of Replacement” concept, and the branding and professional development of the automotive aftermarket. Ningjia Service has comprehensively upgraded with a focus on “Technology to New, Service to New, Ecosystem to New,” consistently expanding its service boundaries. This expansion extends beyond power battery aftersales to include warranty extension, finance, recycling, and regeneration, achieving closed-loop management of the entire battery lifecycle.
Relying on big data and intelligent technology, Ningjia Service iterates its maintenance service system, establishing a quantifiable, traceable, and replicable standardized process. Based on CATL’s production line standards, smart workshops automate essential processes such as cutting, gluing, and painting. The developed Eagle Eye system covers over 150 deep maintenance operation monitoring points, recording battery data in and out of the plant to enhance maintenance efficiency and quality control. Ningjia Service has increased the repairable model coverage of faulty batteries to 76.8% through the R1-R4 graded technology authorization system and CTP deep maintenance technology, implementing the “Repair Instead of Replacement” policy. Services use CATL’s original parts, adhering to original technical standards and quality requirements.
On Brand Day, Ningjia Service launched a 1 billion subsidy plan, allowing car owners to purchase basic maintenance rights worth thousands for as low as hundreds, and PLUS version rights worth tens of thousands for thousands, additionally offering official maintenance and extended warranty rights. Leveraging the policy advantages of the Hainan Free Trade Port, the Ningjia Service brand will promote the construction of the regional service network.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.