On February 6, 2026, the Great Wall Automobile Snow and Ice Fun Week officially kicked off in Harbin, Heilongjiang, under the theme “Play with Lao Wei in the snow and ice, travel safely with Great Wall,” attracting car enthusiasts from across the country. During the event, Wei Jianjun, chairman of Great Wall Automobile, interacted on the ice at Wutong Wharf with car friends, listened to user feedback and rescue stories, and experienced ice drifting. Later, Wei Jianjun visited the Ice and Snow World, engaging with inheritors of intangible cultural heritage and ice sculptors.
The Snow and Ice Fun Week commenced on the ice of the Songhua River, where dozens of Great Wall vehicles were arranged in a matrix to form the word “Guiyuan.” Wei Jianjun conversed with car owners involved in rescues, emphasizing the importance of standardized operations and professional security. Led by champion drivers, he experienced ice driving, demonstrating the vehicle’s stable performance and driving skills in low-adhesion environments. Along the way, Wei Jianjun connected with car owners from Altay, Hulunbuir, and Jilin, showcasing the reliability of Great Wall vehicles under various terrains and climatic conditions.
Upon arriving at the Ice and Snow World, Wei Jianjun engaged in conversations with inheritors of intangible cultural heritage, discussing the patience and dedication behind their craft. Great Wall’s Hi4 technology system provided users with reliable safety assurance in extremely cold environments. The Hi4 and Hi4 performance versions offer steady commuting on ice and snow through intelligent all-wheel drive and millisecond torque distribution; the Hi4-Z balances range and performance with its power-splitting architecture; the Hi4-T delivers continuous power output under extreme road conditions through non-decoupling all-wheel drive. Great Wall’s Heihe testing ground undertakes complex extreme verification beyond users’ daily operating conditions, ensuring the vehicle’s safety and reliability.
Great Wall Automobile has made significant investments in technology development and testing verification. The Heihe testing ground, as the most comprehensive cold-region base in the country, conducts complex extreme verifications beyond users’ daily conditions. Engineers continuously refine in temperatures as low as minus thirty degrees, laying a solid foundation for vehicle safety and reliability.
In showcasing its technical prowess, Great Wall Automobile also demonstrates its brand responsibility through social services. Wei Jianjun announced the establishment of a rescue fund to provide security for public welfare rescue vehicle owners. Additionally, with the approach of the Spring Festival, Great Wall Automobile will set up highway service stations in over 20 major transportation hub cities nationwide. These will be open to all brand owners, offering supplies such as hot drinks, warm blankets, tow ropes, and emergency starter power. These initiatives reflect Great Wall Automobile’s sense of social responsibility.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.