On March 2, 2026, the Buick MPV New Year Communication Conference was held as scheduled, showcasing Buick’s innovative achievements in the MPV market. The Buick MPV family, particularly the GL8 model, has developed over 27 years to become a symbol in the Chinese MPV market. By highlighting the trust of 2 million users and market retention rate, Buick has established brand authority and historical depth.
One of the highlights of the conference was the in-depth analysis of the GL8 model. Since its launch in 1998, the GL8 has gained widespread recognition for its performance and comfortable driving experience. Data shows that the repurchase rate within the GL8 family is as high as 19%, ranking first among brand repurchase sources, with more than half of the increasing repurchase users coming from BBA owners.
Buick particularly emphasized its localization strategy in the Chinese market. As early as 1998, under the leadership of Pan Asia, Buick established the first domestic user experience data analysis database based on Chinese roads, accumulating over 60 billion kilometers of Chinese user sample data. This data has helped Buick continuously optimize product design to better meet the needs of Chinese consumers. Buick was the first to introduce features such as second-row independent seats, aviation seats, and zero-gravity seats in MPV models, and popularized functions such as electric sliding doors.
In an increasingly competitive market, the GL8 family continues to maintain strong market performance. In 2025, the GL8 family retained the title of the triple champion in the MPV segment for sales, ownership, and retention rate, with cumulative sales surpassing 2 million units. The fuel-based GL8 has been the leading model in three-year retention rate for five consecutive years, and the new energy GL8 has received the highest one-year retention rate. Additionally, the GL8 was awarded the first place in MPV satisfaction by the China Quality Association.
Another major highlight of the conference was the official debut and pre-sale launch of the Buick Pure Electric Zhijing Family Edition. The pure electric version of Zhijing Family adopts a 900V high-voltage platform, 6C fast charging, and dual-motor four-wheel drive technology, with a charging power reaching up to 640 kW, allowing for an energy replenishment of 400 kilometers in just 10 minutes. Buick also emphasized the safety of the Zhijing Family Pure Electric Edition, achieving a 3.6 billion kilometers 0 spontaneous combustion safety record with industry-unique multiple liquid cooling technology.
The Ultimate Series Pure Electric Edition sets a new benchmark in luxury features. The new vehicle is equipped with a “Five Constant” Healthy Cabin, Cloud-Platform Concierge Air Suspension, and Cloud-Sensed Floating Layer Seats throughout. Additionally, the Ultimate Series Pure Electric Edition features a “Matte Gray” dual-tone high-grade finish, with 6 billion nano-level matte particles per square meter of paint.
Buick announced at the press conference that the reservation channel for the Ultimate Series Pure Electric Edition has simultaneously opened on the Buick Ultimate Series official website, app, and WeChat mini-program. The new vehicle will officially launch on March 17, and users who place orders during the pre-sale period will enjoy the benefit of “a 5,000 RMB deposit deducting 10,000 RMB from the car purchase price.”
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.