On November 21, 2025, the 23rd Guangzhou International Automobile Exhibition opened, and GAC GROUP unveiled its phased achievements from the “Panyu Action” integration reform at the event. GAC is advancing the operational management of its independent brands, shifting towards a user-oriented transformation, and showcased its four core development engines: “New Technology, New Products, New Services, and New Ecosystem.”
GAC elaborated on the phased reform achievements of the “Panyu Action.” By benchmarking Huawei’s IPD and IPMS processes, it has established an end-to-end management system “from user insights, needs analysis to product development and delivery experience,” initially setting up a product development process driven by user needs. GAC has established a shared center and constructed a large R&D system for independent brands, achieving approximately a 50% improvement in business efficiency. The new vehicle development cycle has been shortened from 26 months to 18-21 months, and R&D costs have reduced by over 10%.
In terms of cultural transformation, GAC has promoted cadre personnel reform, completed the global recruitment of a new echelon of professional managers, and conducted public recruitment for heads of first-level departments. GAC has also announced its independent new product plan towards 2026, which includes nine new models, showcasing several vehicles such as Hyper A800 and AION i60.
One of GAC’s four core development engines is new technology, with cumulative R&D investment exceeding 58 billion RMB, expected to surpass 10 billion RMB this year. The all-new generation of the Starling architecture will accelerate the evolution of the AI-driven Starling intelligent mobility ecosystem, adopting an all-domain fusion centralized architecture. The GAC ADiGO GSD Intelligent Driving Assistance System is based on generative AI, integrating end-to-end models with visual language models.
Additionally, GAC has introduced an all-scenario companion intelligent AI cockpit, with response speed improved by 3 times, capable of achieving thousands of intelligent service scenarios. The Star Source range extender technology has reached industry standards in oil-electric conversion rate, maximum continuous power generation, and noise level, complemented by the Quark electric drive 2.0 and AI energy control platform.
GAC also showcased its achievements in the new ecosystem area. Through the GoLink ecological chain, it linked global partners such as Huawei, Tencent, and JD.com to build an intelligent ecosystem. GAC launched the new automotive brand “Qijing” in collaboration with Huawei and achieved results with Tencent in cloud services, intelligent driving simulation, and intelligent cockpits.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.