On November 21, 2025, at the Guangzhou Auto Show, the Haval brand held a press conference themed “Younger with Haval” to showcase its global strategy. The event took place at Pavilion 4.1 of the Canton Fair Complex, at the joint exhibition stand with Great Wall Automobile, attracting attention from numerous attendees and media. Haval showcased its Hi4 intelligent four-wheel-drive hybrid technology.
During this auto show, Haval highlighted its achievements in its globalization strategy. From January to October 2025, Haval’s global sales exceeded 610,000 units, with exports surpassing 280,000 units, covering over 70 countries and regions. In Brazil, Haval transformed from “product export” to “ecosystem export” by deeply cultivating the local market. The completion and operation of Great Wall Automobile’s Brazilian factory created job opportunities and attracted upstream and downstream industries.
Haval’s global perspective is reflected in sales growth and its keen understanding of different market needs. By precisely adapting power and continuously improving product layout, Haval achieves coverage across all powertrains, product categories, and scenarios.
In terms of technological innovation, Haval’s Hi4 intelligent four-wheel-drive hybrid technology stood out as a highlight of the auto show. Hi4 technology received the “Special Prize for Science and Technology” from the Chinese Society of Automotive Engineers, the first time in over 30 years this award has been given to hybrid technology. Hi4 technology achieves “two-wheel-drive energy consumption, four-wheel-drive experience.”
The inspiration for Hi4 technology came from China’s ancient Dujiangyan irrigation system, reflecting Great Wall Automobile’s respect for traditional wisdom and ability to innovate with modern technology. This technology has achieved breakthroughs in energy management.
At the Guangzhou Auto Show, Haval also showcased its commitment to quality. Over the past 20 years, Great Wall Automobile has invested nearly 10 billion yuan in building a test center with over 2,000 testing capabilities, covering new energy and thermal management. Through this auto show, the Haval brand displayed its achievements in technology and quality.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.