On September 21, 2025, Lotus held a launch event in Shanghai for the new EMEYA and ELETRE models. The unveiling was led by Feng Qingfeng, CEO of Lotus Group, brand ambassador Jin Chen, and China’s first F1 driver Ma Qinghua. The starting price for the new EMEYA is ¥538,000, while the ELETRE starts at ¥558,000. Buyers can also enjoy lifetime warranties, a ¥5,000 optional upgrade fund, and a zero down payment financial plan.
The event, themed as a driving control playground, showcased classic performance cars divided into European, American, Japanese, and Chinese exhibition areas. Each displayed vehicle holds significant pioneering value, demonstrating the automotive culture and technological advancement of different regions.
Since its inception in 1948, Lotus has been dedicated to enhancing driving performance. In 2019, Lotus unveiled the world’s first all-electric hypercar, the EVIJA. In 2021, they launched the final masterpiece of fuel-powered models, the EMIRA. Amidst the wave of electrification, Lotus balances handling and comfort with intelligent active control technology, translating track tuning experience into smart algorithms, managing vehicle dynamics, and leveraging the low center of gravity advantage of battery packs.
Lotus boasts several proprietary technologies in innovation, such as mass-produced active dual-layer tail wings, active stabilizer bars for electric SUVs, active rear-wheel steering, and ten-piston carbon ceramic brakes. These technologies enhance the vehicle’s handling performance and comfort.
Based on user feedback, Lotus optimized the new EMEYA and ELETRE, focusing on performance preferences, core configuration combinations, and introduced multiple exclusive color schemes and interior themes.
Lotus Technology, as Lotus Group’s global intelligent technology company in China, is responsible for brand operations and the R&D, production, and global marketing of intelligent all-electric models. Through technological accumulation, Lotus Technology continues to advance in electrification, digitalization, and intelligence.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.