On April 25, 2024, the 18th Beijing International Auto Show ceremoniously began, with numerous car brands presenting their latest technologies and design philosophies, among which the LINCOLN brand exhibited five special-color models, attracting wide attention from visitors.
At this auto show, Dr. Jia Mingdi, President of LINCOLN China, elaborated on the brand’s core philosophy, highlighting LINCOLN’s in-depth exploration of design aesthetics and user experience. As a well-known luxury car brand in the industry, LINCOLN has been pursuing extremely comfortable cockpit design since its first full-size SUV – the LINCOLN Navigator – was launched. For example, the 4-way electric adjustment seats launched 72 years ago, as well as the high-end audio systems, aromatherapy systems and massaging functions standard in all models, are designed to provide users with a serene and comfortable driving environment.
In addition, LINCOLN’s electric hybrid models were a highlight of the show. These models not only displayed powerful performance, but also considered low fuel consumption for economy, reflecting LINCOLN’s technical accumulation and environmental philosophy in the field of new energy vehicles.
In terms of personalized services, LINCOLN provides a range of customized products and services to meet the personalized needs of different users. At the auto show, LINCOLN also set up four different lifestyle theme areas, displaying styles of models that meet the needs of different life stages through different colors and design elements.
Since its establishment, the LINCOLN brand has always been dedicated to providing consumers with a luxury experience that exceeds expectations. Mr. Wu Shengbo, FORD’s Vice President, President of FORD China, and CEO also stated at the meeting that luxury cars should not only have outstanding product quality but should also closely meet the actual needs of users to provide a comprehensive luxury experience.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.