ROEWE Homey 07 commenced its pre-sale on September 21, 2026, with three models priced between 137,800 to 152,800 yuan. Limited-time pre-sale benefits are valued up to 62,899 yuan. The vehicle is equipped with the Doubao Cockpit Assistant, integrated with the Volcano Engine AI model, and shares the same electronic and electrical architecture as the Momenta R7.
The Doubao Cockpit Assistant features an interactive interface “Doubao Screen” and a rotatable in-car robotic head module, forming a tri-interaction mode of facial expressions, head-turn actions, and sounds. When awakened by occupants from different positions, the assistant can adjust its orientation and gaze focus, supporting dialects, bilingual conversation, whispers, and role-playing. Leveraging OMS, DMS cameras, and four-zone real-time independent recognition technology, the assistant continuously perceives the occupants’ state, actions, and sounds, understanding complex contexts through continuous dialogues, with causal reasoning capabilities.
For instance, when a user says “feeling a bit stuffy,” it assesses the need to activate external circulation, adjust the temperature, or switch fragrances, based on air conditioning status, outdoor weather, and in-car passenger situation, while sensing and responding to emotions with reactions like happiness, empathy, and curiosity.
These interaction capabilities rely on the integration of the Doubao model with more than 2,000 SOA service interfaces of the vehicle, breaking down natural language into continuous atomized tasks, interlinking navigation, entertainment, and car controls. Supported by four-zone independent interaction technology, occupants in different positions can independently use various functions without interference.
Qian Yang, General Manager of the ROEWE Brand Business Unit, stated that ROEWE will bear the Tokens consumption on Homey 07. ROEWE has also delineated black, gray, and color zones for three-tier permissions at the architectural level, implementing measures like physical camera cover switches, account isolation, and local encryption of biometric data.
The ROEWE Homey 07 integrates the Doubao Cockpit Assistant with the Momenta R7 world model within the same electronic and electrical architecture. Doubao perceives human habits, emotions, and implicit needs, while the Momenta R7 interprets the motion causality and potential interactions in the physical world. Based on the NewCore Journey XHEART X7 model-specific chip’s integrated solution, the Momenta R7 can handle scenarios of mixed human-vehicle flow, complex roundabouts, six-way intersections, and width restrictions.
When a user requests “take the kids to fun places with a low budget, easy parking, and dining options,” Doubao Assistant evaluates destinations based on weather, road conditions, family-friendliness scores, and parking forecasts to suggest an itinerary. The Momenta R7 manages repetitive driving operations during long highway drives and adjusts the parking route based on real-time traffic as you approach the destination. If the kids suddenly want to visit a zoo during the trip, Doubao can instantly plan a new route and adjust in-car climate and entertainment, while Momenta handles lane changes and route switches.
The vehicle features a nine-horizontal and four-vertical structure, with 84% high-strength steel content. It can maintain its trajectory and execute emergency maneuvers in the event of a tire blowout at 140km/h on wet surfaces. The AI mCDC smart adjustable electromagnetic suspension, combined with a road preview function, uses sensors to scan the road 200 times per second, actively adjusting the damping. The VMC Vehicle Motion Coordinating Control provides a 5.47-meter minimum turning radius for the nearly 5-meter-long body.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.