GENESIS brought a total of 6 products to the Beijing Auto Show this time, officially marking the strategic layout of the Korean luxury brand in the Chinese market.
Firstly, the large-luxury pure electric G80 was launched domestically. It adopts a dual-tone body and even integrates the interior design with the external blue colour. The vehicle is expected to officially hit the market in the fourth quarter of this year.
In addition, the Magma series by GENESIS was recently launched, comparable to BMW’s M, Benz’s AMG, and FAW Audi’s RS, was brought to China in the Beijing Auto Show. The introduction of the X Gran Berlinetta concept car, G80 Magma concept car, GV60 Magma concept car, marked the first domestic unveiling and layout of GENESIS performance vehicles. The G80 Magma is an electric performance car, and carries reinforced exterior and chassis designs for a sportier feel. The all-new G80 luxury version is priced at 529,800 RMB with the flagship version at 668,800 RMB. The G80 sports luxury version pricing is 529,800 RMB, with the flagship version at 698,800 RMB.
Furthermore, GENESIS brought GV80 and GV80 sedan versions to the show, marking its first attempt on fuel-efficient sports SUV.
The design and taste of the GENESIS brand are all in line with BBA in pure electric technology and also represent a point of brightness, with distinct outliers.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.