Can VW's ID. UX Series Revolutionize China's EV Market?

At the 2024 Beijing International Auto Show, Volkswagen announced the launch of a brand new intelligent electric vehicle series- ID. UX, marking its latest venture in the field of electric cars. The design philosophy of the ID. UX series centres on offering a more digitised and personalised travel experience for Chinese consumers, with its signature golden badge symbolising the brand’s customisation and importance to the Chinese market.

The first model, ID. UNYX, will enter the market as an A-Class electric Sports Utility Vehicle (SUV), and is expected to be launched in China within the year. Its positioning serves as a critical element of Volkswagen’s electric vehicle strategy in China, aiming to seize opportunities presented by the rapidly growing electric vehicle market.

In line with the growing demands for intelligent car technology and eco-friendly travel, Volkswagen plans to launch five different categories of intelligent electric vehicles by the year of 2027 to diversify its product portfolio in China. This strategic layout demonstrates Volkswagen’s long-term commitment to the Chinese market, while simultaneously exemplifying its quick response to electric vehicle technology trends.

Models from the ID. UX series will be researched and manufactured at Volkswagen’s Hefei Intelligent Networked Electric Vehicle Center in Anhui. The establishment of this centre not only bolsters Volkswagen’s R&D capabilities in China, but also supports its competitive standing in the global electric vehicle industry.

The unveiling of the ID. UX series not only expands Volkswagen’s electric vehicle product line, but also signifies a deeper cultivation of the Chinese market. By providing products and services that meet local consumers’ expectations, Volkswagen showcases its position as a global automobile manufacturer leader, offering Chinese consumers more choices and a better commuting experience.

This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email