Polestar 4: Can it Lead's Polestar's Breakthrough in China?

On January 12, 2024, Polestar held the regional launch and customer delivery event of Polestar 4 in Shanghai.

The Polestar 4 presents outstanding performance — achieving a 0-100 km/h acceleration in 3.8 seconds, a braking distance of 34 meters from 100 km/h and a transient lateral acceleration of 1.49 G.

In terms of intelligence, the Polestar 4 comes with the Polestar OS and delivers a unified car-hand interaction experience.

The Polestar 4 is available in two power versions, namely single motor rear-wheel drive (86 kWh) and dual motor four-wheel drive (100 kWh), providing options for consumers with different needs. The price ranges from 299,900 to 399,900.

Of particular note is that expanding sales and service networks is one of the key strategies employed by Polestar to penetrate the Chinese market.

Currently, Polestar has 55 sales stores in China, and plans to increase this number to 120 by the end of the year, undoubtedly enhancing the brand’s market coverage and the convenience for consumers.

On building charging infrastructure, Polestar plans to complete the construction of 60 self-built charging piles within the first quarter of this year and will connect to over 550,000 charging points, greatly enhancing the charging convenience for Polestar users.

In terms of after-sales service, Polestar has established self-operated service centers in major cities in China and cooperates with Volvo and JD.com. Besides, the launch of the “Neighbor Star” exclusive service aims to provide a more personalized and thoughtful service experience for Chinese users.

Moreover, Polestar will launch the Polestar 3 and its own smartphone products this year.

According to officials, this year will be the “Breakthrough Year for Polestar in China.” Gaining any breakthrough in such a competitive market is not easy. As 2024 has just begun, we wait with bated breath to see how significantly Polestar will break through in 2024.

This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.