DENZA's Promising Performance at 2023 Guangzhou Auto Show: Will it Dominate the Market?

At the 2023 Guangzhou International Auto Show, the new energy vehicle industry once again took center stage, with the DENZA booth garnering much attention. DENZA, a luxurious new energy brand co-founded by BYD and Benz, showcased its new model, the DENZA D9 PREMIER four-seater production version, along with other models such as DENZA N7 and DENZA N8.

With the ongoing expansion of the new energy vehicle market, DENZA has gradually established its brand influence in both domestic and overseas markets. According to official data, DENZA has established more than 295 stores nationwide, covering over 123 cities. In addition, the company plans to expand to the Hong Kong and Macau markets next year, reflecting DENZA’s long-term commitment and strategic layout for the international market.

Since its launch, DENZA D9 has performed impressively, achieving a delivery volume of 100,000 units in just 11 months, and maintaining the sales lead in the luxury MPV market of over 300,000 for 10 consecutive months. The unveiling of the D9 PREMIER four-seater edition demonstrates DENZA’s commitment to excellence in product craftsmanship. This model features advanced 7C3B overlaid spray painting technology and manual polishing process, creating a premium feel for the dual-color body.

In terms of interior decoration, DENZA uses premium semi-aniline leather. The seats are not only carefully designed but also offer multi-point massage and heating functions, further enhancing ride comfort and luxury.

The DENZA D9 PREMIER four-seater is equipped with a 32-inch retractable smart screen and an 8-inch armrest multifunctional LCD screen, as well as a sound system composed of 22 Devialet speakers, providing users with a high-level intelligent interactive experience.

DENZA N7, as a luxury mid-size pure electric SUV under the brand, has also shown impressive market performance, ranking in the top three in its market in the first month after launch. N7 comes with a smart cockpit, intelligent chassis, and smart driving technology, reflecting DENZA’s in-depth research and technical accumulation in the field of intelligence.

Worth noting is that DENZA plans to roll out the NOA (Navigation On Autopilot) feature for N7 users in December and progressively update other smart driving features in the first quarter of next year. This series of actions signals DENZA’s ongoing progress and innovation in smart driving technology.

This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email