EXEED's New Energy Vehicle Targets Tech Affluents?

On October 8th, the EXEED Star Era ES Crossover Music Circle held the “All Things Star Voice” ultra-comfortable music concert in Chengdu, which was also the first product tasting event hosted by Star Era ES.

The Star Era ES is a new energy vehicle launched by the EXEED brand based on Chery Automobile’s 26 years of car manufacturing experience, with deep insight into user needs. Its target is the mainstream user group composed of middle-class technology users, who have a continuous demand for balance in life and work, and pursue a sense of comfort that resonates with their hearts.

The Star Era ES captures this demand by using the design philosophy of natural comfort aesthetics to create a product, providing users with an ultra-comfortable driving experience.

Zhang Guozhong, Executive Vice President of Chery Automobile Co. Ltd., expressed “Crafting a high-end brand requires not only creating a brand new user value, but also adapting to the changes in the new era. The core of brand building is to allow users to evolve from product functional experience to resonance and longing for emotional value and lifestyle. The extreme comfort interpreted by Star Era is not just a driving experience, but also a lifestyle.”

Through this cross-border cooperation, EXEED not only emphasizes the musical comfort that Star Era ES can give to users in terms of products, but also hopes to convey the value experience of users at the emotional level, and thus shape a new high-end brand image.

This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.