At the 26th Chengdu International Auto Show, the smart car brand showcased its entire range of pure electric vehicle models. Among them, the smart Elf #1 BRABUS performance edition attracted widespread attention for its novel color scheme and unique design. This model was jointly created by smart and the world’s largest independent high performance vehicle manufacturer, BRABUS, with a price tag of RMB 284,900 and a limited release of 1,999 units.
The smart Elf #1 BRABUS performance edition boasts a fashionable and innovative details design, adopting a brand new trendy color scheme. At the auto show, this model brought three new color schemes to meet the needs of different consumers, including a futuristic Cyber Silver + Energy Red.
Furthermore, smart shared a detailed introduction of its global development strategy. Tong Xiangbei, CEO of Smart Global Company, stated that the brand is deepening its operation in the Central European market and rapidly expanding its global layout. In its development strategy, smart adheres to the principle of ‘Central Europe dual core, global layout’, always paying attention to the development trends of the global new luxury intelligent pure electric car market.
Smart also revealed that it is steadily advancing a Series A financing plan of $250-300 million. This will have a positive impact on the brand’s global market distribution development. Meanwhile, the brand is creating a strategic layout driven by innovation to build intelligent driving.
Smart has also made some notable achievements in technological innovation. For the first time, the brand publicly disclosed its technical iteration strategy in the field of intelligent driving, stating that it will continuously optimize product features and enhance user interaction experiences. Additionally, smart plans on further developing technological innovation and global market expansion in the future.
Reportedly, smart is considering not only the layout in Central Europe but also plans to ‘expand south and west’, setting up in Australia, New Zealand, Singapore, Israel, and other emerging markets with high potential. In the fourth quarter of this year, the smart Elf #1 will be launched and delivered in Malaysia.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.