LI Auto Reveals Full Lineup and New Strategy in Chengdu Auto Show 2023, Can it Stay On Top?

At the Chengdu Auto Show in 2023, LI Auto unveiled its full range of products, including the LI L7, L8, L9 models, and also announced its “Dual Ability Strategy”, as well as detailed planning. At the same event, LI Auto announced that it would launch the LI MEGA, a flagship product featuring Dual Ability Strategy technology, in December and plans to start delivering in February of the following year.

Since 2023, LI Auto has performed well in sales and deliveries. Liu Jie, the Vice President of Business at LI Auto, stated that since the LI L7 was launched in February, the L7, as well as the L8 and L9 models, have gained increasing recognition from customers. It is reported that from January to July this year, LI Auto delivered over 170,000 vehicles, a year-on-year increase of 145%, and in August, the L7, L8, and L9 models achieved a record-breaking monthly delivery of over 10,000 units each.

LI Auto also announced that its commuter NOA product will start beta testing in September and will initially cover 10 cities including Beijing, Shanghai, Guangzhou, Shenzhen, and Chengdu. By October, the scope will have expanded to 20 cities, and by November, 50 cities. The plan is to cover users in 100 cities nationwide by the end of this year, and by Q2 of 2024, all AD Max users will have access to the commuter NOA feature. LI Auto indicated that the launch of commuter NOA allows autonomous driving to become more prevalent.

Additionally, LI Auto has focused on advancing its battery technology, co-developing a new battery product based on the Kirin architecture with CATL. The charge rate of the battery has been bumped up from 4C to 5C, with optimization of the battery’s internal resistance and a synchronous enhancement of the cooling capacity of the vehicle and battery system, ensuring that the temperature is kept under 52℃ during 5C charging, thereby resolving battery overheating issues during charging.

In terms of future plans, LI Auto has announced its intention to release a new all-electric model, MEGA, which will be announced in December of this year and deliveries beginning in February of next year. At the same time, LI Auto remains faithful to its brand mission, steadfast in creating a happy home for more users.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email