The smart car brand showcased its full range of electric vehicles at the 26th Chengdu International Auto Show. Among them, the smart Genie #1 BRABUS performance edition generated a wide range of attention with its novel color scheme and unique design. This model is jointly crafted by smart and BRABUS, the world’s largest independent high-performance vehicle manufacturer, sold at a price of RMB 284,900 with a limited release of 1,999 units.
The smart Genie #1 BRABUS performance edition features a fashionable and innovative details design with a fresh trendy color scheme. At the car show, this model introduced three new color schemes to meet the needs of different consumers, including the future-tech-inspired Cyber Silver + Energy Red palette.
Additionally, smart elaborated on its global development strategy. CEO of smart Global, Tong Xiangbei stated, the brand is deepening its operation in the Sino-European market and rapidly laying out globally. In its development strategy, smart adheres to the principle of “Sino-European Dual-core, Global Layout,” constantly focusing on the development trends in the global new luxury electric vehicle market.
smart also revealed that it is steadily advancing $250-300 million Series A financing plan. This would play a proactive role in the brand’s global market layout development. Simultaneously, the brand builds a strategic layout driven by innovation for intelligent driving.
smart has also made some notable achievements in technological innovation. The brand publicly disclosed its technological iteration strategic roadmap in the field of intelligent driving for the first time, stating that it will continuously optimize product functions and enhance user interaction experiences. Moreover, smart plans on further developing technological innovation and market expansion on a global scale.
It has been noted, smart not only considers layout in the Sino-European market, but also plans to “expand south and west,” laying out in Australia, New Zealand, Singapore, Israel and other high-potential emerging markets. In the fourth quarter of this year, smart Genie #1 will be launched and start delivering in Malaysia.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.