Recently, we learned from the official account of Renault Brilliance that their latest model, the Renault Brilliance D180, may be named “Little Qilin” when it is launched. Based on the synchronously exposed photos, the new car is positioned as a micro-commuter car in the A00 market.
Renault Brilliance stated that the target audience for “Little Qilin” is a young group pursuing economy, practicality, and personalized service. As the first A00-level micro-commuter car launched by Renault Brilliance, the brand is trying to enter the competition in this market.
The new car has a four-door layout, which adds practicality compared to Hongguang MINI EV. Renault Brilliance stated that the car has a 49:51 axle load ratio and is equipped with a horizontal stabilizer bar.
To optimize performance, the new car adopts a lightweight body. In terms of the three-electric system, the new car is equipped with a permanent magnet synchronous motor with a maximum power of 26 kW. The battery uses a Xingwanda lithium iron phosphate battery with an energy density of 120 wh/kg and a capacity of 15.86 kWh. The maximum torque of the new car’s motor reaches 84 N·m, and it has energy recovery function with a real cruising range of 175 kilometers.
The market for mini vehicles is also a fiercely competitive one. Consumers in this price range have a significant characteristic: they are not strongly brand-loyal but highly price-sensitive. The fundamental reason why models such as Chery’s Little Ant and Macro MINI EV have gained good market feedback is also due to their relatively low prices.
Renault Brilliance D180 has advantages in its four-door layout, but its competitiveness still depends on its pricing range.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.