According to reports, Geely may officially announce its new high-end energy pickup brand, RADAR, and its new electric pickup truck and remote FX at the brand launch event on the 17th of this month. Insiders revealed that this brand will not belong to Geely Commercial Vehicle Group, and will compete with Rivian, a new electric power from the United States. Rivian’s current product line includes the R1T electric pickup truck and the R1S electric SUV.
As early as April 20, 2022, Geely had registered the trademark for this new brand, and in addition, the brand had also registered a public account named “Boundaryless 2 Square Meters”.
In the promotional poster of “Boundaryless 2 Square Meters”, we can see that the brand will focus on a close-to-nature lifestyle, which is also related to outdoor activities symbolized by pickup trucks and off-road vehicles. As expected, the brand will also create a diverse outdoor lifestyle brand from the perspective of scenarios.
In China, pickup trucks have always been one of the slowest models to be electrified, but internationally, the hot sales of Ford F-150 Lightning, Tesla Cybertruck, and Rivian R1T have also given domestic manufacturers opportunities. However, currently, the popular electric pickup trucks in China are mostly low-end models, and the high-end electric pickup truck market is still relatively scarce. In addition to Geely, BYD was also rumored to be entering the high-end electric pickup truck market, and it is expected to debut later this year and be launched in 2023.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.