What are the highlights of XIAONIU's growth to become a leading brand, as seen in its NV products?

Author: Xiaolong

Last week we had a sneak peek at the first product of Niu’s new energy brand, the Ziyoujia NV. This is Li Yinan’s second start-up after successfully founding Niu Electric Scooter. Although it’s a different company, we’ve still seen Li Yinan’s pragmatic approach to car making in this Ziyoujia NV.

Let’s take a look at what highlights the Ziyoujia NV has and whether it can continue Niu’s success.

“Click to watch the full video.”

Author & Host: Xiaolong
Editing & Shooting: Yishu

  • The Ziyoujia NV is a mid-to-large-size 5-seater electric SUV with a body size of 4915mm long, 1962mm wide, and 1745mm high, and a wheelbase of 2910mm.

  • Based on the GEMINI twin power module system, it has two power modes: pure electric and extended range. The entire series comes with intelligent electric four-wheel drive as standard, and the official 0-100km/h acceleration time is 5.9s.

  • It will be officially released and begin pre-sales in April, and deliveries will start in September. This schedule is quite tight.

  • The configuration is quite rich, and surprisingly comes with Carplay.

  • The 15.6-inch central screen is equipped with six linear micro-motion motors, which can provide vibration feedback to simulate the feel of physical buttons, but we haven’t been able to experience it in person yet.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.