On July 30, 2021, the 19th China Digital Entertainment Expo & Conference (ChinaJoy) was held at the Shanghai New International Expo Center. Haval, with its “dimensional cute pet CP” of Haval Big Dog and Haval Chitu, together with various Cosers, released the creator program to build a user-oriented and eco-friendly co-creation system to attract the Z generation.
In terms of product strength, although Haval Big Dog is a city SUV based on a transverse front-wheel drive platform, its two differential locks and Haldex fifth-generation intelligent four-wheel drive system are almost unparalleled in the market. The six all-terrain modes are also its unique selling points among city SUVs.
As for Haval Chitu, it focuses on both intelligence and sportiness. Its unique launch mode allows its owners to have bragging rights and achieve a 7.7-second acceleration from 0 to 100 km/h. The identity recognition and emotion intelligent identification systems, as well as the L2 automatic driving assistance system, allow the new generation of drivers to experience the relaxing driving experience brought by intelligence at an affordable price.
From this attempt to break the mold at the release conference, Haval intends to transform from a function-oriented approach to a design-driven approach and from a manufacturing brand to a technology company, transforming the traditional automotive industry and evolving into a global technology travel company loved by the Z generation.
🔗Source: Haval
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.