September Deliveries Released; AITO M7 Daily Orders Surge; DENZA N7 High-Speed NOA Package Available | E-Week Highlights
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AITO M7 Launch Sales Surpass Expectations, Daily Orders Top 7,000 Units
The AITO M7 quietly taught all automakers a lesson during the National Day holiday, with daily orders continuously hitting new highs and surprising everyone in the automotive industry.
It was merely a facelift of an existing model, paired with a new price and limited-time promotions, yet the number of orders at dealerships was ridiculously high.
Richard Yu's WeChat Moments, as circulated online, also show him describing the situation as a "miracle" and a "resurrection." This indicates that even AITO and Huawei did not anticipate this outcome.
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Judging from the reactions of many automotive bloggers and industry practitioners, this situation seems to have gone beyond what can be predicted by the rules of the "auto circle."
The AITO M7 may not primarily attract car enthusiasts who are deeply knowledgeable about vehicles or have driven many cars, but rather a larger group of ordinary users. Their understanding of cars is limited and does not need to be extensive; they are simply swayed by Huawei's influence, its sales strategy, and the latest advertised autonomous driving capabilities, ultimately paying for these factors. The core appeal likely remains the brand.
Such situations may not be limited to a single occurrence in the future.
September Delivery Figures Released for Various Brands
NIO delivered 15,641 new vehicles in September, a year-on-year increase of 43.8%.
In the third quarter, NIO delivered a total of 55,432 new vehicles, representing a year-on-year growth of 75.4%, setting a record high for quarterly deliveries;
From January to September 2023, NIO delivered a cumulative total of 109,993 new vehicles. Cumulative deliveries across all models have reached 399,549 units.
XPENG delivered 15,310 vehicles in September.
Of these, the G6 accounted for 8,132 units. With the G6’s third-quarter cumulative deliveries surpassing 40,000 units, monthly deliveries exceeding 20,000 units appear imminent when factoring in the facelifted G9 and P5.
Lixiang delivered 36,060 vehicles in September 2023.
This marks a new monthly delivery record, with single-month orders exceeding 40,000. As of September 30, 2023, Li Auto’s cumulative deliveries for the third quarter reached 105,108 units, a year-on-year increase of 296.3%. Year-to-date cumulative deliveries have reached 244,225 units.
According to the latest CCTV report on the Lixiang factory program, Lixiang's production capacity may aim for 40,000 units in the coming months.
Guangqi released its September sales report.
In September 2023, Guangqiaian delivered a total of 51,596 new vehicles, representing a year-on-year increase of 72%. The cumulative sales from January to September increased by 93% compared to the same period.
Additionally, the Haobo SSR is scheduled for official launch on October 9. The pre-sale price was previously set at RMB 1.286 million, while the track version was priced at RMB 1.686 million.
DEEPAL delivered 17,370 vehicles in September.
The DEEPAL S7 has achieved consecutive monthly deliveries exceeding 10,000 units within two months of its launch.
Zeekr delivered 12,053 vehicles in September.
By the end of September, Zeekr’s cumulative deliveries reached 156,976 units, with official statements emphasizing zero self-ignition incidents.
Additionally, Zeekr recorded a record-high number of confirmed orders in September.
With the newly launched HarmonyOS version, AVATR 11 deliveries reached 3,083 units in September, a month-on-month increase of more than 50%.
In its battle report, AVATR also highlighted that its total autonomous driving mileage has surpassed 17 million kilometers, accounting for 22% of the total mileage—a relatively impressive proportion.
BYD's September sales figures have been released. According to the latest announcement issued by BYD:
New energy vehicle sales in September reached 287,454 units, a year-on-year increase of 42.83%.
Cumulative sales for the first nine months totaled 2,079,638 units, a year-on-year increase of 76.23 percent.
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Delivery figures for September show that most manufacturers maintained healthy growth. As the final month of Q3, many also implemented measures to boost sales volumes.
Both order volumes and actual deliveries indicate that competition in China’s new energy vehicle market remains fierce in 2023. However, combined with the impressive single-day order volume for the AITO M7, it is evident that the overall market continues to expand.
DENZA N7 Unveils New Highway-Focused Intelligent Driving Package
On September 26, at a smart communication event for the DENZA N7, DENZA officially announced that all N7 models can be equipped with the next-generation NVIDIA DRIVE Orin platform, further empowering the N7’s autonomous driving capabilities and facilitating the implementation of highway and expressway navigation assist (NOA).
Specifically, based on the new NVIDIA DRIVE Orin platform, DENZA has introduced an optional Highway-Focused Intelligent Driving Package. This package further enhances the N7’s autonomous driving features, meeting more user needs while marking the beginning of DENZA’s second half of intelligent development.
NVIDIA is a global leader in artificial intelligence computing, consistently holding a technological advantage in smart chips. It possesses world-leading strengths in graphics processing units (GPUs), artificial intelligence (AI), high-performance computing (HPC), and autonomous driving. The collaboration between DENZA and NVIDIA aims to further improve the N7’s autonomous driving capabilities to better serve users’ driving requirements.
According to reports, all DENZA N7 models are available with either the DENZA Pilot High-End Intelligent Driving Full Package or the Highway-Focused Intelligent Driving Package. The latter features the NVIDIA DRIVE Orin chip, making assisted driving smarter and highway travel easier. The Highway-Focused package provides over 30 intelligent driving assistance functions, including highway NOA, addressing three major pain points commuters face: complex and variable highway cruising conditions, mixed traffic of pedestrians and non-motorized vehicles in urban areas, and difficulties in narrow-road parking.
The DENZA N7 offers two range versions: 702 km and 630 km. It supports dual-gun supercharging technology with a peak power of 230 kW, allowing a 350 km charge in just 15 minutes. This effectively alleviates range anxiety and meets weekly travel needs. Previously, upon the N7’s launch, DENZA announced that users could opt for the DENZA Pilot High-End Intelligent Driving Full Package.
The launch of the Highway-Focused Intelligent Driving Package and a suite of benefits valued at RMB 380 million serves two purposes: it rewards more than 100,000 users and demonstrates DENZA’s commitment to accelerating innovation in global intelligent driving assistance systems and leading the new energy transformation in the luxury automotive market.
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DENZA announced that all N7 models can be equipped with the new NVIDIA DRIVE Orin platform. This move has sparked fresh discussion in the new energy vehicle industry. As a leader in artificial intelligence computing, NVIDIA holds an undisputed position in technological dominance. By partnering with NVIDIA, DENZA aims to enhance the intelligent driving capabilities of the N7. This choice not only meets growing user demand for smart driving features but also helps DENZA secure its position in the fiercely competitive new energy vehicle market.
The launch of the Highway-Focused Intelligent Driving Package is a key step in DENZA’s intelligent driving strategy. It not only enhances the N7’s driving capabilities but also meets market demand for more advanced autonomous driving features. Additionally, DENZA’s dual-gun supercharging technology is a major highlight, capable of replenishing 350 km of range in as little as 15 minutes, effectively alleviating users’ range anxiety.
However, these are individual actions by DENZA. Their impact on the broader new energy vehicle industry requires further observation. Technological development and application require market validation and user acceptance, which will take time to prove.
New Bentley Bentayga: Enhanced Driving Comfort
On September 26, Binli announced a series of configuration updates for its Tianyue model lineup. Updates were made to the exterior, interior, and intelligent systems.
In terms of exterior styling, the Tianyue adds more personalized options, including a new set of seven premium matte paint colors: Royal Black, Light Sapphire Blue, Flame Orange, Alpine Green, British Racing Green, Cricket Red, and Candy Red.
Regarding the interior, the standard-wheelbase Tianyue offers an optional aviation-grade seat package featuring comfort massage and automatic temperature-sensing systems, a feature previously exclusive to the long-wheelbase version.
Additionally, the Tianyue is equipped with the latest Bang & Olufsen for Bentley audio system. Its speaker grilles feature a distinctive perforated design with holes of varying sizes and angles arranged closely together, creating a unique pattern that enhances sound penetration.
In terms of smart features, the Tianyue has received comprehensive upgrades to its driver assistance systems, supporting intelligent assisted parking, remote parking, 3D surround-view imaging, and emergency assist functions.
Furthermore, the Tianyue’s onboard climate control system has been further upgraded. It uses particulate matter sensors to measure indoor and outdoor air quality and automatically switches between internal and external circulation modes based on those readings.
Notably, the Tianyue uses some more eco-friendly materials in certain configurations. For instance, the standard carpet on the Tianyue model is made from 100% recycled nylon.
Following this configuration update, Binli aims to provide its users with a higher-spec driving experience.
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The configuration update for the Binli Tianyue undoubtedly represents a comprehensive enhancement of its product capabilities. In terms of exterior design, seven new high-end matte paint series have been added, offering owners more personalized choices. Inside, the optional aviation-grade seat packages and the latest audio system will deliver a more comfortable and high-quality driving experience for passengers.
In terms of intelligence, the comprehensively upgraded driver assistance features and the enhanced onboard air conditioning system will further improve driving convenience. Additionally, the carpet made from 100 percent recycled nylon highlights Binli's environmental philosophy. These updates are expected to help Binli Tianyue enhance its competitiveness in the fiercely contested automotive market and win favor with more consumers.
Xingtuxingjiyuan ES Music Appreciation Event Interprets Brand Value
On October 8, Xingtuxingjiyuan ES crossed over into the music circle and held the "All Things Star Sound" ultra-comfort concert in Chengdu. This was also the first product tasting event held for the Xingtuxingjiyuan ES.
Sterra ES is a new energy vehicle launched by Exeed, built on Chery’s 26 years of automotive manufacturing experience and deep insights into user needs. Its target audience consists of mainstream users from the tech-savvy middle class, who have a continuous need for balance between life and career and seek a sense of comfort that resonates with their inner selves.
The Sterra ES addresses this demand by adopting a natural and comfortable aesthetic design philosophy to deliver an exceptionally comfortable driving experience.
Zhang Guozhong, Executive Vice President of Chery Automobile Co., Ltd., stated: "Crafting a high-end brand with ingenuity requires both creating new user value and adapting to the changes of the new era. The core of brand building is to elevate users from experiencing product functions to resonating with and aspiring toward emotional value and lifestyle. The 'ultra-comfort' interpreted by Sterra represents not just a driving experience, but a lifestyle."
Through this cross-industry collaboration, Exeed not only highlights that the Sterra ES delivers music-like comfort to users, but also aims to convey a value perception on an emotional level, thereby shaping a new premium brand image.
Quick Review:
The launch of the Xingtuxingjiyuan ES is undoubtedly a significant attempt in Chery's new energy transition. The 'ultra-comfort' embodied by the Xingtuxingjiyuan ES is not merely about the driving and riding experience, but also a lifestyle. This concept reflects Chery's deep understanding and forward-looking thinking regarding new energy vehicles.
However, to establish a foothold in the fiercely competitive new energy vehicle market, a product's core competitiveness and brand image building are equally important. The interior design and powertrain of the Xingtuxingjiyuan ES undoubtedly reflect its core competitiveness, while the cross-boundary concerts represent an attempt by the Exeed brand to shape a high-end brand image. Despite numerous challenges, Chery and the Exeed brand's determination and strength are worth anticipating.
Written by: Yisong Edited by: Yisong