BYD Destroyer 05

Great Wall Cannon, Tank, Haval Big Dog, Chery Arrizo 7, and GAC Trumpchi GS5, several Chinese domestic automobile brands, are all addicted to unconventional and bold naming systems, with Great Wall Motors leading the way.

From the perspective of product marketing, a memorable name is one of the important factors for successful marketing. Therefore, more and more manufacturers have begun to adopt this unconventional naming method.

In addition to Great Wall and Chery, BYD is also following suit. On BYD’s new “Ocean Network” model, there will be two main series of naming systems: the marine life series and the warship series. The former is represented by the already launched Dolphin, and the latter is represented by the A+ level sedan Destroyer 05, which debuted at the Guangzhou Auto Show. All models in the warship series will use the “Destroyer” naming system.

In terms of naming alone, Destroyer is more shocking than Cannon and Tank mentioned earlier, and even gives people the first impression that it is superior to “BBA” since the other meaning of “Destroyer” has already completely surpassed the level of automobiles.

It is worth mentioning that BYD’s new “Warship Series” will be fully equipped with the BYD DM-i super hybrid system and will not offer pure electric or pure fuel power options.

What makes Destroyer 05 different from BYD’s existing models? We will leave more detailed information in the video to unveil the answer for you.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.