On January 15th, Beijing Off-road held the “Beyond Classic: Reinventing the Classic – BJ40 Explorer & Beijing 81 2.0 Co-creation Edition” launch event at the Beijing Auto Museum. The BJ40 Explorer was officially launched with an official guide price of RMB 149,900 to 159,900, and a national subsidy renewal price starting at RMB 134,900. The Beijing 81 2.0 Co-creation Edition also debuted at this event, showcasing the market’s first “tactical box” breakthrough under the nationwide co-creation model. Beijing Off-road prepared six special offers for this event, including a free trailer package, lifetime free basic traffic & OTA upgrades, and car purchase subsidies for active and retired military personnel.
The BJ40 Explorer has been enhanced in five dimensions: design, modification, performance, safety, and comfort. Its square body design not only improves passability but also makes the interior space more regular. The five-hole grille front design has become a signature element of Beijing Off-road, while the LED halo headlights and tunnel-style taillights visually widen the body. The BJ40 Explorer also offers a “blacked-out” package, with matte black treatment for the front grille and bumper, and interior options of an all-black and black-brown theme.
The BJ40 Explorer supports deep creativity, transforming into a convertible off-road vehicle. It is equipped with electronic control on-demand four-wheel drive and classic three locks, complemented by off-road AT tires to tackle various terrains. In terms of power, the BJ40 Explorer offers 2.0T gasoline and 2.0D diesel twin powertrains, paired with a ZF 8AT gearbox, featuring a minimum ground clearance of 220mm and a wading depth of 750mm. It comes standard with a 2.5-ton towing capacity across all models.
In terms of safety, the BJ40 Explorer uses a high-strength cage body structure and exposed metal roll cage, with an integrated stamped manganese steel guard plate on the underbody. It integrates over 20 active and passive safety features. For comfort, the BJ40 Explorer is equipped with 6-way electric adjustable seats, ventilation and heating functions, a 15.6-inch central control screen, and a Qualcomm 8155 chip. The vehicle system supports CarPlay and Yi-Link connectivity, offering 30 in-car applications and featuring 5 outdoor charging interfaces.
BEIJING Off-Road has launched the “BJ40 Explorer Modification Competition” and initiated a modification collection event on the Yue Ye Circle app. The BJ40 Explorer has been inducted into the Beijing Automobile Museum. Meanwhile, the BJ80C parade vehicle has been archived in the Museum of the Communist Party of China. Thus, BEIJING Off-Road has become the automaker honored with collections in the “Three Museums.”
The cumulative sales of the BJ40 series have surpassed 300,000 units. In 2025, BEIJING Off-Road introduced five new models: the BJ40 Extended Range, BJ40 Fuel, BJ30 Traveler, BJ40 Extended Range Yuanjing Zhi Xing, and BJ60 Extended Range Executive Edition. Sales exceeded 140,000 units, with deliveries surpassing 200,000 units. Among these, the BJ40 Extended Range stood out prominently, maintaining the top sales position in the extended range off-road vehicle market for nine consecutive months.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.