On January 13th, the AEOLUS 2026 Business Conference was held in Wuhan, under the theme “We, embark anew.” At the conference, AEOLUS reinforced its positioning as an “Intelligent Lifestyle Mainstream Car Brand” and announced the 2025 performance report and 2026 new product planning.
AEOLUS, as a key player in the transformation and upgrading path of Dongfeng Motor Corporation, focuses on the mainstream consumer group of family users, transitioning to and deepening its role as an “Intelligent Lifestyle Mainstream Car Brand.” Building on Dongfeng Motor Corporation’s 56-year legacy and over 50 billion in R&D investment, AEOLUS drives the core motive of creating quality vehicles for global families, continuously enhancing its product offerings to secure a foothold in the family car market.
Targeting mainstream family users, AEOLUS launched the new flagship SUV, Fengshen L8, establishing market presence with core advantages like spacious luxury, Tianyuan Smart Cabin, 4-speed hybrid, and central enterprise safety. With a product lineup centered around Fengshen L8 and various differentiated models meeting different family needs, AEOLUS demonstrated growth in 2025 with cumulative sales exceeding 138,000 units, a year-on-year increase of 37%. It added 180 new terminal stores, reaching 367 nationwide, while dealer profitability improved by 50% throughout the year.
Guided by family user needs, AEOLUS set up an exclusive direct communication channel for Fengshen L8 users, optimizing product configurations and upgrading after-sales services. AEOLUS routinely conducts “Fengshen Painting Living Room” offline co-creation events, where brand executives, engineers, and car owners engage in discussions about high-frequency family scenarios like parent-child travel, outdoor camping, and daily commuting. By capturing user needs and differentiating market segmentation, AEOLUS transforms from breaking through with a single product to a systemic competition based on brand positioning, covering all family car usage scenarios.
Building on its achievements, AEOLUS remains dedicated to user-centric demands, continuously refining product layout and upgrading service quality. On the brand side, AEOLUS steadfastly upholds the brand philosophy of “creating quality cars for global families,” understanding core family user demands for comfort, intelligence, and safety, and persistently adapting its products. Regarding channels, AEOLUS treats dealers as part of a unified destiny, comprehensively upgrading the dealer empowerment system. In method empowerment, the three-pronged operational strategies of “Three-stage Marketing,” “Investors Fully Engaged,” and “Building a Super IP” will continue to deepen and be implemented.
In collective empowerment efforts, the AEOLUS Business Conference focused on boosting dealership profitability through a collaborative market approach with dealers. In terms of policy support, business policies were introduced to help dealers lower the cost of establishing dealerships and simplify assessment rules. Additionally, AEOLUS provides financial support and interest subsidies via DFAC Finance to enhance profitability.
In terms of technological reserves, AEOLUS leverages the 56-year car manufacturing heritage of the DFAC Group to continuously excel in core technological fields. The power system incorporates the Mach Electric Hybrid technology, with a thermal efficiency of up to 45.18% for the 1.5T hybrid-specific engine, combined with a 4-speed series-parallel hybrid integrated E-CVT configuration. Recently, the new Mach 1.5T hybrid-specific engine achieved a maximum effective thermal efficiency of 48.09%, earning the “Energy Efficiency Star” certification from the China Automotive Technology and Research Center.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.