At the 2023 Chengdu International Auto Show, Porsche unveiled a range of new luxury car models, along with its top-tier personalized customisation service, which included the Taycan Turbo S ‘Art-Tech’ Custom Model – a blend of art and technology. This array of new models from Porsche emphasises the brand’s focus on catering to the personalized needs of a younger, more diverse group of Chinese consumers.
Porsche China’s President and CEO, Steven King, stated, “The brand is committed to offering a rich variety of personalized options and precise custom products according to customer needs, which is reflective of our modern luxury philosophy.”
The ‘Art-Tech’ custom car, based on the Taycan Turbo S, embodies Porsche’s pursuit of excellence in custom services, perfectly interpreting the fusion of art and technology. Artistic details decorate the hood, rear spoiler and rearview mirror housing of this car, and a multitude of art elements are incorporated into the interior design.
Simultaneously, the new Cayenne, set to be delivered to customers at the end of next month, also made its debut at the exhibition. The new Cayenne, apart from enhanced sports performance, also boasts an elevated luxury feel. For the first time, this model offers a ‘Porsche Cockpit Experience’, dedicated to providing a more enjoyable driving and riding environment. In the Chinese market, the new Cayenne will offer three power options, including the Cayenne Turbo GT, Cayenne E-Hybrid Plug-in Hybrid, and the standard model Cayenne.
Lastly, according to official news, five brand-new Porsche models are planned to start delivery to Chinese consumers at the end of next month. During this year, Porsche will also introduce two new plug-in hybrid models.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.