This morning, DENZA announced its January sales, reaching 6,439, becoming No.1 in the sales of new luxury MPVs with a value of over 350,000 yuan.
In fact, this data already existed in BYD’s January sales announced yesterday. BYD’s sales in January reached 151,341, a YoY increase of 58.6%. Among them, sales of passenger vehicles reached 150,164, including 10,409 exports, with a YoY growth of 58.7%. Hybrid DM-i and DM-p series sold 78,826, pure EV series sold 71,338, and the cumulative sales of new energy vehicles exceeded 3.5 million.
The sales of the BYD Dynasty and Ocean series reached 143,725, a YoY rise of 51%. DENZA sold 6,439 vehicles, a MoM increase of 7.3%.
In Conclusion
In January, the sales of all new energy vehicle companies were affected by the Chinese New Year holiday causing a certain degree of decline in sales. However, with the sales exceeding 150,000 in a single month, BYD still firmly holds the dominant position in China’s new energy industry.
DENZA has only relied on its D9 model, a starting price of over 350,000 yuan for its MPV. It has achieved over 6,000 in monthly sales within a few months of delivery, which is higher than some new energy vehicle start-up companies, which illustrates consumer recognition of the DENZA D9.
In January, BYD continued to make rapid progress.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.