At the Beijing International Automobile Exhibition on April 24, 2026, Audi showcased its strategic layout for the Chinese market. Audi introduced the AUDI brand’s second production model specifically designed for the Chinese market—the all-electric Audi E7X, and debuted the all-new Audi A6L and Audi A6L e-tron. These models are equipped with technological features tailored for the Chinese market. Through strategic collaborations with FAW Group and SAIC Motor, Audi is implementing a “dual-brand” strategy, aiming to launch six all-electric models by the end of 2026. Additionally, Audi signed a strategic cooperation agreement with SAIC Motor to jointly develop a new generation of exclusive models for the Chinese market and established the Audi Innovation and Technology Center in Shanghai.
The Audi E7X, as the AUDI brand’s second production model, made its global debut at this auto show. This model is AUDI’s first SUV, blending Audi’s engineering prowess with China’s digital ecosystem. The Audi E7X boasts body dimensions of 5,049 mm in length, 1,997 mm in width, and 1,710 mm in height, with a wheelbase of 3,060 mm, offering spacious and comfortable interiors. The vehicle is equipped with the quattro all-wheel-drive system.
The design of the Audi E7X follows the brand’s unique systematic family design language, complemented by distinctive front and rear lighting designs. The interior space features carefully selected materials and craftsmanship, paired with digital functionalities. The vehicle offers both five-seat and four-seat configurations, with various styles of zero-gravity seats.
The Audi E7X is equipped with an all-electric drive system, offering two power versions of 300 kW and 500 kW. The high-end model is equipped with a 109 kWh large-capacity battery pack, with a CLTC range exceeding 750 km. Audi’s panoramic driver assistance system provides an assisted driving experience for passengers.
Audi also showcased the all-new Audi A6L e-tron at the 2026 Beijing Auto Show. As the brand’s first mid-large-sized all-electric sedan, the Audi A6L e-tron’s wheelbase has been extended by 132 mm, offering a maximum CLTC range of up to 815 km.
While advancing its lineup of all-electric products, Audi has also undergone a complete refresh of its internal combustion models. A range of models built on the new PPC luxury fuel vehicle platform have been launched, including the Audi A5L, Audi A5L Sportback, the new Audi Q5L, and the new Audi A6L.
Audi has achieved a milestone of ten million users in China. Dr. Jürgen Unser, President of Audi China, stated that by integrating the collaboration advantages with FAW Audi and SAIC Group, Audi has deeply fused its car-making craftsmanship with the local market.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.