On April 24, 2026, at the Beijing Auto Show, the Buick brand showcased its layout in China’s new energy market with the unveiling of three new energy models: Buick Zijing E7, Zijing Family, and Zijing L7. These models made their debut together, marking Buick’s further expansion in the new energy field.
Within a year, the Buick Zijing brand has completed the coverage of three major categories: sedan, SUV, and MPV, forming a comprehensive product matrix. Zijing Family, with various user-friendly configurations and the “Five Constants” healthy cabin design, becomes a representative of high-end new energy MPVs; while Zijing L7, with its extended range, predictive floating chassis, cloud-like floating seats, and serene cloud cabin, sets the comfort standard for luxury sedans.
Zijing E7 was launched and priced just before the auto show, featuring 42 high-value configurations as standard, receiving over 10,000 orders within 90 minutes, with more than 90% from family users.
At the show, Buick also globally premiered the “Zijing Mobile Space Smart Body.” This design integrates the quintessential elements of the Buick brand and defines the future design language of Buick Zijing. The design pays homage to previous Buick models with a new interpretation. The car’s front features a suspended light shield laser-etched with feather patterns, appearing to breathe as light streams through. The exclusive “Qianyuan Purple” body is tranquil as night while still, and reveals golden scales in motion. The interior draws inspiration from Oriental fans, with a crystal folding fan transforming into a round table or screen, allowing the space to adapt dynamically to different scenarios.
The “Zijing Mobile Space Smart Body” crafts a 5D immersive cabin that, through the interplay of visual, auditory, olfactory, and tactile dimensions, simulates diverse scenarios, upgrading the vehicle to a “private exclusive travel space.”
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.