The AITO M9 once again captured widespread market attention in December 2025. According to the “November 2025 China Vehicle Value Retention Research Report” released by the China Automobile Dealers Association, the AITO M9 has retained the top spot in the value retention rate for plug-in hybrid (including extended-range) vehicles in China for four consecutive months.
In the fiercely competitive luxury automobile market, value retention is one of the core factors for traditional luxury brands in building their market stronghold. The AITO M9’s leading value retention rate is not an isolated phenomenon; it is a growth driver in tandem with sales growth and improved reputation. Since its launch, the AITO M9 has achieved cumulative deliveries exceeding 260,000 units, firmly securing the top spot in sales above 500,000 units. According to the latest monthly insurance registration data, in November 2025, the AITO M9 ranked first in the sales chart for models over 500,000 units in the Chinese passenger car market. In the Chinese new energy vehicle market priced above 500,000 yuan, 7 out of every 10 cars sold are the AITO M9.
The AITO M9 has performed well in terms of reputation. According to research on the health of new energy vehicle brands by Jielan Road, covering the second half of 2024 to the first half of 2025, the AITO M9 has ranked first for two consecutive periods in net user recommendation value across all new energy models. Through the “Genbu Body” structural design and systematic application of high-strength materials, the AITO M9 has enhanced the vehicle’s overall safety performance, creating a safe travel space for users. It has also made the AITO M9 the first ultra five-star safety certified model according to the C-NCAP 2021 version and achieved a certification exceeding 4G in the CIRI C-IASI test.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.