Is Ford's Adventurous SUV the Future of Camping?
  • On November 21, 2025, the 23rd Guangzhou International Automobile Exhibition opened at the Canton Fair Complex. Ford Motor introduced its theme “Unleash Nature, Go Wild” and presented several models, launching its new brand proposition “Ready Set Ford—Unleash Nature, Go Wild”.

  • At this year’s Guangzhou Auto Show, the Ford Excitement Mustang gained attention as the world’s first “All-terrain Camping SUV.” This model offers both range-extended and pure electric power options, with the range-extended version providing up to 1,220 kilometers of range, and the pure electric version offering 650 kilometers. The pre-sale prices range from 229,800 to 282,800 yuan. Built on the “Ford Domain” architecture, the Excitement Mustang integrates Ford’s technology with China’s smart new energy technology, offering twelve class-leading scenario solutions for a comprehensive experience from urban to outdoor. It is equipped with LiDAR, dual Orin-X chips, and optimized for complex off-road environments.

  • Design highlights of the Excitement Mustang include a one-touch pop-up roof and a multifunctional tailgate design, the “Mountain Kitchen” system, offering features like in-car bed setup and leisurely naps. Additionally, it comes with an Off-road 360 system, real-time body posture sensing, and intelligent travel book features, providing 3D satellite map navigation and recommended points of interest along the way. Users can make reservations via the “Ford Beyond” mini-program.

  • The new Ford Mondeo debuted at the auto show, featuring the 5th generation EcoBoost® twin-scroll turbocharged engine, with a maximum horsepower of 261, a peak torque of 408N・m, and paired with an 8-speed automatic transmission. Its design combines American sports genes with modern design philosophy, introducing new “Sunset Red” and “Ocean Blue” colors. The headlight and taillight designs enhance its tech-savvy appearance and recognition. The interior is spacious, equipped with a 27-inch 4K display, and features such as ventilated and heated seats.

  • The new Mondeo’s vehicle system has been comprehensively upgraded, equipped with the next-generation SYNC®+ smart connectivity system, supporting Apple CarPlay and OTA updates. In terms of safety, the new Mondeo uses a high-strength steel body and has received the CIRI C-IASI safety rating, standardly equipped with L2-level auxiliary safety features.

  • FORD showcased its “Wild Exploration” family product lineup at the auto show, including models such as the Ford Bronco, Ranger, new Ford F-150 Raptor, and Ford Explorer. During the auto show from November 21 to 30, Ford invited media and consumers to visit the stand and streamed the event through social media platforms.

This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.