On April 21, 2025, at the “Buick Brand Day,” SAIC-GM Buick announced the launch of a new energy sub-brand “Into Future” and unveiled a super integration architecture called “Buick Crossover.”
This architecture supports MPV, SUV, and sedan body styles with compatibility for pure electric, plug-in hybrid, and range-extending technology pathways, offering front-wheel, rear-wheel, and all-wheel-drive modes. The new flagship model based on this architecture—the new energy MPV “Buick Family”—was also unveiled for the first time, featuring a design concept called “OMPV” (Organic Mobile Private Villa).
The “Buick Crossover” architecture is specifically designed for Chinese users, integrating four core technologies: powertrain, chassis, intelligent driving, and intelligent cabin. Partnering with CATL, Buick introduced the 6C LFP (Lithium Iron Phosphate) fast-charging battery, which possesses a 900V high-voltage architecture feature, supporting rapid charging to achieve a 350 km range in just 10 minutes.
In the next 12 months, Buick plans to launch six new energy models based on the “Buick Crossover” architecture to cater to the MPV, SUV, and sedan markets. Additionally, Buick will deploy L2++ intelligent driving assistance technology and aims to achieve L3 capability by 2026. In terms of the intelligent cockpit, Buick collaborates with Qualcomm to introduce the Qualcomm 8775 chip, combined with AI models, offering user experiences such as AR-HUD and multi-screen interaction.
The launch of the “Into Future” brand signifies a new phase in Buick’s new energy strategy in the Chinese market, focusing on intelligent electric mobility experiences and smart applications.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.