Since its establishment in 1924, the MG brand has always been renowned for its production of sports cars. With the rapid development of the new energy vehicle industry, the MG brand, supported by SAIC Passenger Cars, is constantly exploring and promoting the development of new energy technologies. At the 2024 Beijing International Auto Show, the MG brand announced a consumer rewards activity, involving price adjustments of several models under its banner. Specifically, the price of the electric model MG4 EV was reduced by 30,000 yuan, the SUV models MG ONE and MG6 XLINE Shark Edition were reduced by 20,000 yuan, and the sedans MG7 and MG5 each offered special discounts of 18,000 yuan and 22,000 yuan respectively.
This auto show was not only a platform for the MG brand to demonstrate its product price preferences, but also a stage to showcase its achievements in new energy technology. The MG Cyberster, as the brand’s representative electric sports car, has attracted widespread attention. Worth mentioning is that the British twin brothers Rose and Tunner drove this car from the UK to China to participate in the exhibition, their feat not only demonstrated the performance of MG’s electric cars, but also reflected the brand’s international influence.
Another significant achievement of the MG brand in the field of new energy technology is the launch of the all-new electric supercar EXE181. This car not only commemorates the centennial history of the MG brand, but is also a tribute to the 1959 MG EX181 model. The latter once set an astonishing speed record of 410.5km/h, which was not broken until 2014. The challenger at that time, Phil Hill, not only left his name in this challenge, but also became the first American F1 world champion in history.
Through these activities and displays, the MG brand has not only strengthened its connection with consumers, but also further consolidated its position in the field of new energy vehicles. Looking to the future, the MG brand is expected to continue to make breakthroughs in the innovation of new energy technology, providing consumers with more high-performance, environmentally friendly car choices.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.