Will LI Auto's strategic moves at Beijing Auto Show win over EV market?

At the 2024 Beijing Auto Show, LI Auto showcased its new generation of electric vehicles, including the LI MEGA, LI L6, 2024 LI L7, LI L8, and LI L9, marking the company’s continuous innovation and product line expansion in the field of new energy vehicles. In addition, LI Auto announced that it would provide free charging services for car owners during the “May Day” holiday, a strategy likely aimed at enhancing brand loyalty and customer satisfaction.

The company also announced the release of the AD Pro 3.0 software update, which brings high-speed NOA, urban LCC, and intelligent parking functionalities to the vehicles, enhancing their autonomous driving capabilities. A premium version of the AD Max 3.0 software will also be introduced, supporting urban NOA, tollgate passage for high-speed NOA and valet commands, signifying LI Auto’s further progress in autonomous driving technology.

The updates to the LI MEGA model include the addition of a convenience feature for easy entry and exit, a rear comfort mode and optimized side door control. LI Auto also unveiled a preview of the LI Remote App, possibly to strengthen interconnectedness between users and their vehicles. The addition of Siri mobile car control and RED App connectivity, as well as a digital rearview mirror for AD Pro models, showcase LI Auto’s innovation in the areas of vehicle networking and user interface.

The company has further expanded its urban supercharging station network, planning to cover 17 key cities by the end of June and having integrated over 1,000 third-party supercharging stations with a maximum charging power exceeding 480 kilowatts. This will significantly enhance the charging convenience for LI Auto users.

LI Auto launched two new models, the LI L6 and LI MEGA, specifically designed to cater to the needs of family users. The LI L6, a luxury mid-to-large SUV, offers long-range mileage and dual-motor four-wheel drive configuration, equipped with the Qualcomm Snapdragon 8295P cabin system and intelligent driving system, demonstrating the company’s commitment to provide high performance and high-tech electric vehicle options to their users.

In summary, LI Auto’s exhibits and announcements at the Beijing Auto Show reflect the company’s strategic layout and technological advancements in the field of new energy vehicles, and it also demonstrates its commitment to enhance user experience and meet market demands.

This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.