Can Aceman, the Newest Electric Model in the MINI Family, Win Families over?

In the vast backdrop of the automotive industry’s transformation towards electrification, the MINI brand welcomed its newest member on April 24—the Aceman, a new electric crossover vehicle. Rolled out globally, the Aceman is MINI’s first five-seater crossover, measuring 4,076×1,754×1,515mm with a wheelbase of 2,606mm, offering more spacious accommodations and cargo space for families.

The Aceman design carries on the classic MINI style, including an octagonal grille and hexagonal LED headlights while utilizing mechanical exterior door handles and vertical rear lights. The interior design of the Aceman adheres to a ‘functionality-first’ principle, not only augmenting the feeling of space inside the cabin but also extending luggage capacity from 300 liters to 1,005 liters to meet increased storage requirements. Notably, the interior extensively employs recycled materials and fabric, and insists on 100% green electricity during production, reflecting the brand’s commitment to environmental protection.

On the technical side, the Aceman is equipped with a 240mm-diameter round OLED central control screen, running an operating system with a unique MINI user interface and applications, providing 8 different experience modes and equipped with a digital companion, SPIKE, to enhance user experience. As for the power system, the new model mounts a 54.2-kilowatt-hour battery, with a CLTC range of up to 450km, a maximum motor output of 160kW, a peak torque of 330N•m, and accelerates from 0 to 100km/h in 7.3 seconds. Quick charging technology allows the battery to go from 10% to 80% in 31 minutes, effectively relieving users’ range anxiety.

The BMW Group, MINI’s parent company, boasts over 30 global production sites and a sales network covering more than 140 countries and regions. According to the latest figures, in 2023, the BMW Group delivered over 2.55 million cars and over 209,000 motorcycles worldwide, with total fiscal year revenues reaching 155.5 billion euros, pre-tax profits of 17.1 billion euros, and a global workforce of 154,950. The launch of the MINI Aceman not only enriches BMW’s product line in the new energy vehicle sector, giving consumers more choice, but also demonstrates the group’s continuing innovation and leadership in new energy technology and sustainable development strategies.

This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email