Discount Strategy: FAW-Volkswagen's Bid to Boost SUV Sales?

In light of the escalating competition in the automobile marketplace, FAW-Volkswagen has recently introduced a series of discount policies for their SUV models to amp up their market competitiveness and to stimulate customers’ purchasing desire. This strategic shift involves the “Travel Duo” series, among multiple SUV models in its portfolio, and will last until 31 March 2024.

The “Travel Duo” series, consisting of Travel Attendant and Travel Scape, two medium-to-large SUVs, stands out for their roomy interiors and fully digital, intelligent cockpit design.

Travel Attendant, nearly five meters long, more than two meters wide and nearly three meters wheelbase, features two power combinations, 330TSI + 2WD and 380TSI + 4WD, catering to the demand for large SUVs. On the other hand, Travel Scape prioritizes a relaxing riding experience and an intelligent interface.

The current perks for “Travel Duo” include:

  • Maintenance Worry-free Gift: Five free basic maintenance services (including the first)
  • Trade-in Support Gift: Get a subsidy of $16,000 upon a trade-in, additional $4,000 for chosen premium brand trade-in
  • Loan Ease Gift: Zero interest rate for long periods, a daily supply of as little as $79 for Travel Attendant and $88 for Travel Scape
  • Loyal Customer Prestige Gift: Extra $3000 support for old customers’ trade-in, and enjoy 20000 points at FAW-Volkswagen club for an extra purchase.
  • Lease Freedom Gift: Zero initial payment, ultra-low monthly rent, with options to return, buy or renew at the end of the term
  • Lifetime Data Gift: Free lifetime data for the first owner

Please note that you can only choose one between Loan Ease Gift and Lease Freedom Gift. Other promotions can be used combined.

In addition, the Tayron family, inclusive of Tayron, Tayron X, and Tayron GTE, also launched time-limited offers, which include:

  • Tayron exclusive Purchase gift: Enjoy free commercial insurance at most.
  • Tayron exclusive Freshness gift: First-time users get a $6,000 subsidy for trade-in, further support of $2,000 in limited cities.
  • Tayron exclusive Freedom gift: Zero interest for two years of car purchase.
  • Tayron exclusive Peace of mind gift: From $3,299, you can enjoy ‘Double Insurance Plus’ gift pack (From $3,699 for Tayron X).
  • Tayron exclusive Gratitude gift: Extra $1,000 support for old customers’ trade-in, and extra purchases can enjoy 20,000 points at FAW-Volkswagen club.
  • Tayron exclusive Lease gift: Start from zero initial payment, ultra-low month rent, options to return, buy or renew at the end of the term (Leasing policy does not include Tayron GTE)

Please note, you can only choose one between Tayron exclusive Freedom gift and Tayron exclusive Lease gift. Trade-in and extra purchases cannot be enjoyed simultaneously, other promo deals can be combined.

As the cornerstone of FAW – Volkswagen’s SUV family, the Tiguan offers a variety of models including gasoline, plug-in hybrids, and Coupes. Recently, this model has been upgraded with a 12 inch MAX Precision screen, IQ. Light intelligent light interaction, IQ. Drive smart steward, and other advanced technological features to enhance the user experience.

In the compact SUV market, FAW – Volkswagen’s T-Roc and T-Cross also benefit from new advantageous policies. These two models are designed for different target audiences, aiming to fulfill the increasingly diverse needs of consumers.

The advantageous policy introduced by FAW – Volkswagen this time serves as a rapid response to market dynamics, and is also aimed at increasing the brand’s market share in the highly competitive SUV market. Consumers may consult with local dealers for more details of the campaigns, so as to enjoy more benefits when purchasing a vehicle.

This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.