Amid the escalating global auto market competition, BMW Motorcycles realized robust growth in 2023. According to the latest data released, BMW Motorcycle’s total product deliveries to global customers reached 209,257 units, a year-over-year increase of 3.1%. While this growth is not significant, it still showcases the brand’s market resilience in the complex economic environment.
On the Chinese market, BMW Motorcycles performed equally steadily, with 2023 deliveries standing at 15,832 units, up by 2.8% year-over-year. In the segment of motorcycles with a displacement of over 500 cc, BMW Motorcycles maintained its leading position. Particularly, the BMW R 18 series, standout with stellar performance and design, led the Chinese market sales.
Over the past decade, BMW Motorcycles progressively expanded its product line in the Chinese market. It now boasts 6 major product series and over 30 models. This diversified product strategy laid a solid foundation for BMW Motorcycle’s growth in China. Looking forward, BMW Motorcycles plans to launch new products in China in 2024, including the R 1300 GS, CE 02, and M 1000 XR. The addition of these new models is expected to further consolidate its market position.
Beyond product sales, BMW Motorcycles also offers driving training and travel services in China to meet the growing consumer demand. Currently, BMW Motorcycles has 81 authorized dealers in China to provide convenient services and support for users. Simultaneously, it actively promotes motorcycle culture by establishing riding academies, riding parks, and organizing a variety of experiential activities, such as the BMW Motorcycle Culture Festival and GS Trophy International Challenge Camp, to enhance brand-consumer interaction.
Notably, BMW Motorcycles plans to launch the all-new electric motorcycle, CE 02, marking the brand’s further deepening in the electrification strategy. In line with the auto industry’s global shift towards electrification, this strategic move by BMW Motorcycles is anticipated to boost
This signifies the brand’s proactive response to future market trends and long-term planning.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.