DF NISSAN's Future Strategy in New Energy Vehicles

At this year’s Guangzhou Auto Show, Dongfeng Nissan (DF NISSAN) presented its commitment and future plans towards the new energy vehicle market. With a theme of ‘New Technology New Life’, DF NISSAN leveraged the opportunity to display various models and defined its strategic direction in diversifying propulsion technologies.

DF NISSAN is currently dedicated to the development of fuel, pure electrical, and hybrid power, aiming to advance the company’s transition to new energy. At the exhibition, Nissan also recalled the 5 Hyper series pure electric concept cars displayed at the Japanese Mobility Exhibition, highlighting Nissan’s innovative prowess in pure electric technology.

In particular, Nissan is actively developing the all-solid-state battery technology, considered a crucial breakthrough in the electric vehicle field. These solid-state batteries promise greater energy density and faster charging speeds compared to the traditional lithium-ion batteries, thus generating immense anticipation. Nissan plans to initiate a pilot solid-state battery factory in 2024 and aims for mass production by 2028, which will have a profound impact on the EV market.

To further consolidate its lineup of new energy models in the Chinese market, DF NISSAN plans to introduce 4 new energy models in the next three years, spanning multiple styles including sedans and SUVs, as well as pure electric and hybrid energy forms. The first new car is slated to hit the market in 2024, marking an important step in DF NISSAN’s new energy strategy.

DF NISSAN also showcased the PATHFINDER SUV at the auto show, which has a 38-year sales history in overseas markets and has gone through four iterations. DF NISSAN has introduced it to the Chinese market with a new Chinese name, ‘Tanlu’. The ‘Tanlu’ status as a six-seat grand family flagship SUV discovers flexible seating options with a ‘Neo Daqi’ design concept. Embodying size and wheelbase characteristics of a large SUV, it is expected that the ‘Tanlu’ PATHFINDER will officially launch in the first quarter of next year, further enriching DF NISSAN’s product line in the Chinese market.

DF NISSAN showcased its determination and foresight in the field of new energy vehicles at the Guangzhou Auto Show, signifying its pivotal role in the development of the new energy automotive industry in China and globally.

This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.