Chery's Ambitious Display at Guangzhou Auto Show: A Boost for the Future?

On November 17th, with the grand opening of the 21st Guangzhou International Auto Show, Chery Group brought 16 new energy vehicle models and a series of new energy technology research and development results. This action reflects Chery’s emphasis on the development of new energy automobile industry and active layout for the future market.

At the Guangzhou Auto Show, Chery Group displayed its new energy development path, including the new energy strategy of its four major brands. Zhang Guozhong, deputy general manager of Chery Automobile Co., Ltd., stressed that Chery is committed to new energy and intelligent development, which shows that Chery is investing more resources and energy in the R&D and market expansion of new energy vehicle technology.

Of particular note are the four hybrid models exhibited by Chery at this show, including A8 and A8 Pro, T6 and concept cars A9 and T11. Among them, A8 is equipped with new hybrid technology, combined with ACTECO 1.5TGDI engine, infinite super-electric DHT and hybrid intelligent electric management system, showing Chery’s latest achievements in hybrid technology. In addition, the future sequence plans to launch 11 new models in the next two years, a move that will undoubtedly strengthen Chery’s market competitiveness in the field of new energy vehicles.

Additionally, EXEED launched the presale of the Era ES at the auto show with a price range of RMB248,000 to RMB358,000. The Era ES comes standard with air suspension and provides a range of 905km, which is outstanding among its competitors.

At the same time, JT’s sales figures also showed strong market performance. In October, sales reached 38,053 units, an increase of 64.7% year-on-year from January to October, with a cumulative sales volume of 256,000 units in 2023.

iCAR also launched the iCAR 03 Trendy Box project at the Guangzhou Auto Show. Zhang Bingfeng, general manager of the marketing company, announced that the price range of iCAR 03 is RMB 140,000 to RMB 190,000 and will start pre-sale on December 18th. The purpose of this strategy is to attract more young consumers’ attention and respond quickly to market trends.

Overall, Chery’s performance at this Guangzhou Auto Show not only demonstrated its new energy product lineup and technical strength, but also sent a message to the outside world about its determination to promote the development of the new energy automobile industry. As the new energy auto market continues to mature and competition intensifies, Chery Group’s series of actions will undoubtedly contribute to its strategic position.This will undoubtedly secure a greater share of voice and market in the future.

This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email