On November 9th, Huawei officially announced its new strategy for intelligent mobility solutions in Shenzhen, signifying the commencement of its new ecosystem for intelligent vehicle services.
At present, the new ecosystem for Huawei’s intelligent vehicle services incorporates vehicles from the AITO and LUXEED series. The first sedan, LUXEED S7, launched its presale at the conference with an initial pricing of RMB 258,000. The LUXEED S7 is scheduled for official release on November 28th.
Over the past three decades, Huawei has accumulated technical expertise within the ICT industry, in addition to developing advanced quality control, sales service, and brand marketing strategies through its consumer business. By collaborating with its partners in China’s automotive industry, Huawei has constructed high-end, intelligent electric vehicles.
Huawei’s Executive Director and CEO of the Terminal Business Group, as well as Chairman of the Intelligent Automotive Solutions Business Unit, Yang Chaodong, emphasized: “Huawei aims to deeply root and continuously lead technological innovation in intelligent driving, intelligent cockpits, and intelligent driving control, in order to propel the development of intelligent vehicles. Moreover, we aspire to exceed user experience expectations, providing extraordinary intelligent commuting experiences with solid technology and superior products!”
Specifically, Huawei’s intelligent mobility boasts profound technical accumulation, notably in digital platforms, all-scenario connectivity, intelligent driving, intelligent vehicle control, and comprehensive safety. In particular, the Huawei iDVP Digital Platform, as the core component of software-defined vehicles, acts as the ‘central nervous system’ that actualizes intelligent automotive products. Huawei’s proprietary operating systems for intelligent cockpits, intelligent driving, and intelligent vehicle control endow the intelligent vehicle with a brain, enabling it to become smarter with use.
The intelligent cockpit, one of the core technologies enabling human-vehicle interaction via Huawei HarmonyOS, provides crucial features such as a buttery smooth experience, intelligent assistance, multi-device connection, and privacy protection. Beyond strong driving power, the sedan offers experiences of low energy consumption and silence.
HUAWEI ADS 2.0 Advanced Intelligent Driving System, possessing robust perceptual abilities, obstacle recognition and handling capabilities, advanced intelligent driving and smart parking abilities, is to pioneer the intelligent driving experience of not relying on highly precise maps, being drivable nationwide, and improving with usage. Additionally, it features ‘intelligent summon parking’ to help expedite the popularization of intelligent driving.
Huawei’s intelligent mobility has also launched a brand new intelligent chassis system. HUAWEI DriveONE electrified drivetrain provides users with stronger power, lower energy consumption, and a quieter riding experience. HUAWEI DATS 2.0 adaptive dynamic torque system enhances the stability of driving and the comfort of riding. The newly developed intelligent range-extending technology caters to people and vehicles, enabling stronger power and lower fuel consumption.
Additionally, at the conference, Huawei showcased technologies such as Huawei Vehicle-to-Everything (V2X), intelligent BMS management system, full liquid cooling supercharging, HUAWEI xPIXEL smart headlights, HUAWEI xScene light field screen, and HUAWEI AR-HUD. These technologies are also set to be implemented gradually in vehicles from the AITO and LUXEED series.
In addition to leading in technology and experience, Huawei’s intelligent travel solution integrates Huawei’s product design capabilities, bringing superior quality systems and standards, advanced process management, stringent supply chain systems, and smarter manufacturing capabilities to ensure each product exhibits exceptional quality and performance.
Simultaneously, through more rigorous and higher-standard supply chain management empowerment, Huawei enhances the intelligent manufacturing capabilities of its partners, further ensuring each product exhibits exceptional quality and performance, creating a delightful driving experience for users throughout their lifecycle. Huawei’s stores nationwide will continue to provide users with convenient network experience, high-quality user experience, and thoughtful services.
In addition to their intelligent mobility solution, Huawei Smart Choice Car introduced its first high-capacity smart sedan at this launch – the LUXEED S7. It has four models with a pre-sale price starting from 258,000 yuan. This sedan, jointly built by Huawei and Chery, adopts a novel design, offering ample space and a performance experience that rivals supercars.
Worth mentioning is that, Huawei official announced that the AITO M7, which had been on the market for less than two months, received 86,000 large orders, among which more than 70% users chose the smart driving version; the flagship full-size SUV the AITO M9 is already a rage before its debut with orders exceeding 25,000 units; the AITO M5 has delivered a total of 120,000 units.
This article is a translation by AI of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.