Can HiPhi's Intelligent Cockpit Challenge Tesla?

On September 19th, HiPhi held its 2023 HiPhi Wing Day.

During HiPhi Wing Day, HiPhi demonstrated its latest Intelligent Cockpit technology research and development achievements – a self-developed High-Performance Intelligent Cockpit platform.

This platform integrates the Qualcomm QCS 8550 chip and possesses FPGA, MCU, and gateway, three types of infrastructure that meet aerospace and vehicle regulation standards.

In terms of AI, the maximum AI computing power of the Qualcomm QCS 8550 chip is up to 96 TOPS, supporting the local operation of large Transformer models, providing a more powerful AI experience, faster responses, and user privacy protection. This chip is also the first mobile chip that supports hardware ray tracing, able to accomplish advanced game graphics for vehicle interfaces.

Through chip parallelism and the development of major vehicle regulation systems, HiPhi strives to find the ideal balance between high reliability and high performance for the Intelligent Cockpit platform. They aim to provide users with a convenient, smooth, expandable, and continuously evolving Intelligent Cockpit experience.

In addition, this Intelligent Cockpit platform is also a solution innovated by HiPhi to address new industry issues and user needs, based on a modular high reliability safety architecture. While ensuring vehicle regulation level reliability, safety, and stability, it also meets user needs for large computing power, large ecosystem, and iterability in the Intelligent Cockpit, with the hope to make vehicle machine performance comparable to top-tier mobile phones.

Worth mentioning is, based on this Intelligent Cockpit platform, HiPhi, in conjunction with Microsoft, released the localized vocal large model based on GPT. By leveraging the latest chip acceleration technology, it deploys the cloud-based recognition and synthesis capabilities into edge devices. Using multi-language support and abundant data, it can achieve multi-language mixed recognition, breaking down dialect barriers, thus making the voice assistant dialogue more natural and intelligent.

Regarding when this Intelligent Cockpit platform will go offline, HiPhi officials announced plans to conduct small-scale internal testing on the current HiPhi X model by the end of this year, anticipating mass configuration on HiPhi vehicles by the first quarter of 2024.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email