My Story with Ta

Mr. Zou’s Car Pickup Journal – February 14th, 2023

Preface: Hello everyone, my name is Zou Jian, and I come from Shanghai, the Magic City. I work in financial services in Lujiazui and often visit clients and organize team-building activities. I use cars quite frequently. In such a fashionable and technological city like Shanghai, I hoped to have a stylish and technological new energy car. By chance, I met Ta, and the following is Ta’s story in bits and pieces:

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## 1. Encounter with Ta

May 2022

At that time, Shanghai was still seriously affected by the mask-wearing policy, and the whole city was working from home. In my spare time, I accidentally saw Ta’s advertisement on a short video platform, attracted by its appearance. Designed by a famous German designer, it had an ultra-stylish positioning and was very stunning. After continuous attention, when the intention fee was opened, I placed the order without hesitation.

## 2. Getting to Know Ta

August-September 2022

Shanghai was unsealed, and on August 8th, Ta’s press conference was officially opened. The chairmen of three giants stood on the platform for Ta. I saw Huawei’s high technology injecting the soul for Ta, CATL empowering Ta, providing the latest battery at that time, and Changan’s nearly hundred-year history of car making, which made us witness the strength of CHN platform. When the price was announced, I confirmed that Ta was my choice!

In September, Shanghai launched a test drive camp activity, and I signed up for it immediately to get a comprehensive understanding of Ta, feeling Ta. From the stunning exterior design, sexy tail, unique tail wing, it was so beautiful. Then the symmetrical central control design, delicate and fashionable interior light strip, bucket seats that met my racing fantasies, especially the 0-100 km/h acceleration, which was instantaneous; and the sufficient safety brought by the braking distance within 100 km/h, solid chassis, accurate steering, comfortable steering wheel, emotional vortex with temperature, and the very personalized halo screen where the soul resides.

And the most amazing thing is Huawei’s intelligent driving system, which is a super-technology that enables a car to truly achieve intelligent driving. It’s a car you can confidently hand over to the experienced drivers. Its high-speed intelligent driving, ground assisted driving, automatic parking, remote parking and crushing many new energy vehicles are the highlights of TaZi and one of the core reasons why I chose TaZi. This is the dream car, and I fell in love with TaZi.

In November, TaZi organized an offline pre-vehicle owner activity in Shanghai, and the staff had a deep communication with us for the first time. They prepared a rich lunch, and a program which showed that their staff really cares about the feelings of car owners, and listens to their voice. TaZi is a company with warmth.

III. Joining Hands with TaZi

December 2022

This is an anxious month. Originally planned to pick up the car in December, which was also a day full of expectations. However, due to various objective and subjective reasons, TaZi delayed delivery. As a first-time blind spot car buyer, I was indeed a bit anxious and worried that TaZi failed to fulfill its promise. But TaZi responded quickly by sending multiple apology letters and providing epidemic prevention materials during the peak period of the epidemic, as well as giving New Year gifts during the New Year’s Day. I felt the warmth of TaZi’s actions everywhere, as they care about the feelings of car owners and compensated us for the delay in delivery and E-value subsidies.

# When entering January 2023, it was the time when I urgently needed a car, as my wife was about to give birth and always facing the danger of premature birth. Due to the delay in the delivery of the Tazi, it really messed up my plan. During this period, I was very anxious. Holding a try-and-see attitude, I contacted Yi, the general manager of the Shanghai delivery center of Avatar, hoping they could help. When Yi received my request, he quickly consulted with the company’s leaders and attached great importance to our difficulties. After everyone’s efforts, they finally provided us with a lot of convenience. I also want to express my appreciation to the Shanghai Delivery Center’s Yi.

In February, I finally got my Tazi. The staff at the Shanghai delivery center of Avatar carefully inspected the car for me and prepared flowers and small gifts. The car was fully charged and paperwork was done. I officially held hands with my Tazi!

Four, Let Tazi Accompany Me Into the Future

In today’s new energy vehicle market, there are many brands of cars, and the competition is very fierce. Whether it is a new energy car or SUV, there are many choices, and the market is more diverse, with richer sub-fields. To gain the trust of customers, apart from the advantages of its own products, temperature of service is more important.

As a blind subscription holder of a new brand’s first car, I was actually uneasy and didn’t know what the future would be like. However, through a year of understanding Tazi products and recognition of the brand culture, I believe that Tazi will win its own space in this segmented market!

Delivery has ended, but this is just the beginning of our partnership. There are many roads to go with Tazi in the future, so here are some suggestions for Tazi:

1. Pay attention to the feedback of the first batch of car owners, listen to their voices. After delivery, they are the walking advertisement of Tazi and the key to establishing reputation.

2. You must pay attention to the quality of your products. After-sales service has just begun. Cherish your own feathers, and let the first batch of car owners drive Tazi with peace of mind and comfort.

3. As there are three giants participating in the brand, whether it is in the aspects of car machine, battery, or overall vehicle quality, we hope that Tazi can quickly respond to the problems of car owners, such as OTA of the car machine, control of battery consumption, and solutions to some seat collapse issues.

Lastly, I really like Tazi. It has beauty, strength, smart driving, soul, and temperature. Tazi is going to accompany me for a long time in the future, and I hope the Tazi team can be better and better.Similarly, we hope that car owners who are considering switching to new energy vehicles can take a test drive of Taz, which will definitely provide you with a different kind of experience.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.