2022 Stellantis electrification transformation results: without true gold and silver, difficult to return to Asian market.

Review of the Top 10 Yearly Electrification Achievements in the Automotive Industry by Zhineng Motors

(1) Representative of Radical Transformation: Volkswagen

(2) Brand Power Overdraft: BMW

(3) More Luxurious Than Luxury Brands: Mercedes-Benz

(4) Diversified Development Global Sales Leader: Toyota

(5) Attack and Defense Focused: Tesla

(6) Uncertainty in the Development of Pure Electric Route: Honda

(7) Focusing on Chinese and American Markets: General Motors

(8) Although Domestic Market Share Is Not Prominent, It Stands Firm as the World’s Third Largest: Hyundai-Kia

Yesterday we discussed Hyundai-Kia, two companies that (combined as one) have not achieved high sales volumes or hot topics regarding electrification in the domestic market. If there are still companies with low visibility compared to Hyundai, it is the ninth piece of today’s review: Stellantis.

Since the data has not been fully released yet, the following is based on data from various associations and subsidiaries. Looking at different regions:

◎ America: FCA’s data was 1.547 million, a year-on-year decrease of -13%.

◎ Europe: ACEA’s data was 2.052 million, a year-on-year decrease of -13.7%.

◎ South America: The released data was 843,000, a year-on-year increase of 3.8%, accounting for 23.12% of market share. Among them, Brazil’s sales were 646,700 units (with a market share of 32.9%), Argentina’s sales were 116,700 units (with a market share of 30.7%), Chile’s sales were 46,700 units (with a market share of 10.9%), and sales in other South American countries were 33,700 units.

Stellantis Global Car Sales Overview

▲Fig.1 Stellantis Global Car Sales Overview

Other regions such as the Middle East and Asia-Pacific are estimated to have less than 600,000 units, which is indeed difficult to have a significant presence.

The Asia-Pacific market is already difficult for the company to regain. It can be said that Stellantis is a car company revolving around the Americas and Europe (Africa + the Middle East). Stellantis CEO, Carlos Tavares, is both a manager with financial assessment logic and a salesman who circumscribes his sales area based on geopolitical situation – we should pay attention to this trend in competition.

▲Fig.2 Stellantis Global Car Sales Distribution

Stellantis New Energy Cars in USA and Europe


FCA still hasn’t promoted pure electric vehicles in the US, mainly relying on plug-in hybrids to sustain their market position. FCA’s PHEV total sales in the US were 63,000, an increase of 26% year-on-year.

◎The sales of Jeep Wrangler 4xe, accounting for 24% of the model, reached 43,176, a year-on-year increase of 46%, making it the best-selling PHEV in the US.

◎The sales of Grand Cherokee 4xe were 5,813.

◎The sales of Pacifica Hybrid were 14,392.

▲Fig.3 Stellantis New Energy Vehicles in the USA


According to incomplete statistics, Stellantis has sold at least 200,000+ pure electric cars and 110,000+ plug-in cars in Europe. We estimate the total data to be over 350,000.According to official data, the PEUGEOT brand’s e-208 and e-2008 rank first in the pure electric B-class car subdivision market, delivering 76,000 units, so there are some statistical differences with the data below (the official delivery volume and registration volume have a time difference).

▲Figure 4. Stellantis' new energy vehicle status in Europe

Prospects for Stellantis’ New Energy Strategy

Stellantis CEO Carlos Tavares is actually of the same type as Ghosn, fully exploiting the resources at hand. However, the other side of this problem is based on the overdraft of potential. Therefore, he personally has a conservative view of new energy vehicles, and in fact this is the case – without the support of the government, relying solely on the investment of the company, the books will always be in the red.

Stellantis is very clear about new energy vehicles, focusing on the US and European markets, establishing battery bases and supply chain guarantees.

◎150GWh battery production capacity in the US: Working with LG and SDI.

◎250GWh battery production capacity in Europe: Working with ACC.

Regarding solid-state batteries, they are also developing technical reserves around ACC and Factorial. It is impossible to find any problem in Stellantis’ PPT. As for how so much capital investment will be implemented, we will continue to observe.

▲Figure 5. Stellantis new energy vehicles

Of course, I think the biggest challenge is that once the added value of cars is built around software in the future, too many brands will lead to huge investments in differentiating the software. Whether traditional differentiation around brand design and the next generation’s differentiation around software design can be compatible is a difficult problem to solve.

Summary: Stellantis is a typical finance-driven auto group, so in terms of investment in electric vehicle platform development, software investment and many other aspects, it talks more, but invests less in real money. It is difficult to do a good job in this transformation relying on the current major R&D centers in Europe and America. Of course, Carlos Tavares should be admired for making the operation successful. However, when it comes to long-term development, there is no precedent in the auto industry for reaping the benefits without investment.

This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.