It turns out that this advertisement is back in town again. The advertisement was just removed last month, but it re-surfaced soon after Tesla lowered its prices. Although the name “Fei Fan” may not be as well-known as Tesla, its specifications and cost-effectiveness are better than Tesla.
Today, I saw a report that I think makes a lot of sense. Behind the price reduction, there is a more urgent need for Tesla to update its models, rather than abandoning old car owners and catering to new ones. After all, continuous updates and model replacements of domestic cars will make many people who originally considered Tesla switch to other models. I myself have looked at NIO ET7, XPeng G9, and Fei Fan R7, and they have all released new models or upgraded their existing models, while Tesla still looks the same. Humans are visual creatures, and even the best things will eventually suffer from aesthetic fatigue.
In China, there is no shortage of innovation and sincerity, such as the Fei Fan R7 that directly competes with Tesla’s Model Y. The battery replacement system is an added bonus, and the car can be started with a minimum price of 218,500 yuan. For those with limited budgets, car-battery separation is a form of loan that does not require a credit check. Additionally, they offer trade-in subsidies and insurance subsidies, which is almost equivalent to cash. Is this not more sincere than just lowering prices?
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.