It’s that time of year again, when old and new investors in Tesla change places. According to a exclusive report by Reuters on November 28th, Tesla is developing a restyled version of the Model 3 under the code name “Highland”. What’s interesting is that “Highland” sounds exactly like “Highlander” in Chinese pronunciation.
As for the improvements, one of the key points of the “Highland” project is to reduce the number of components and the complexity of the interior of the Model 3, while focusing on the features that Tesla owners value most, such as the display screen and entertainment system.
But let’s be honest, does the Model 3 really need to simplify its interior in the eyes of consumers? Isn’t the simplicity of its interior what the Model 3/Y is renowned for?
However, it is true that in terms of the screen, with more and more manufacturers in the Chinese market using OLED screens, and with some models having more screens than the Model 3, a single LCD screen seems to be slightly “outdated”.
On the other hand, what can be more anticipated is whether or not improvement can be made on the in-car hardware. After all, the AMD in-car hardware performance on the Model S/X is already top of the line, can it be further improved to surpass the car entertainment system that Musk claimed was comparable to the PS5?
According to Reuters’ source, the Model 3’s revamp will also include some updates to its exterior appearance and powertrain performance. The updated all-electric car will be produced at Tesla’s Fremont factory and its Shanghai Superfactory after the improvements have been made.Currently in production is the Model 3, with the redesigned Model 3 expected to begin production in Q3 2023.
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.