Buying a new car or a new energy vehicle brings not only a refreshing feeling, but also a brand new experience and a new lifestyle. After taking delivery of my new car for almost a week, I have been exploring various functions and experiencing it with an adventurous attitude. I actively participated in discussions and communications with car owners and potential buyers in forums and WeChat groups to share the changes brought by the BYD e6 (called RisingAuto R7) to our lives.
There is a saying that people always overestimate the trend changes in about five years, but underestimate the trend changes in about ten years. The waves of electrification and intelligentization have been sweeping over us for nearly a decade. When looking at cars, I can feel that both the old and new forces are making great efforts to move forward, which is satisfying to be in such an era.
By creating the RisingAuto brand, SAIC Motor aims to master the soul of new energy technology with a full-stack self-developed advanced intelligent driving solution, which has taken three years to develop. From placing the order to taking delivery of the car, it took less than a month. During the ten days of use, I felt the sincerity of SAIC Motor (three leading-level electric systems, beautiful interior design, advanced assisted driving hardware, and the strategic layout of battery swapping, etc.) while also realizing the difficult choices they had to make. It is not easy to provide a satisfactory product under the circumstance of high battery material costs and fierce competition, let alone overcoming the impacts of the pandemic and the challenges of supply chain integration. I appreciate the hard work and effort of RisingAuto to make the product we have today a warrior with only minor defects. As a customer, we are generally satisfied, although there may still be some room for upgrading and improvement.
I used to be a scuba diver, but recently, I have talked a lot about cars. Besides expecting to play with this giant toy with my child, another important reason is that I feel that in the era of intelligentization, products connect customers and manufacturers. This is not only a repositioning process for SAIC Motor, but also an ecological system where everyone can co-create, co-prosper, and shape a good life with cars. RisingAuto is also making efforts in this direction. As mentioned earlier, during the delivery process, the customer group actively helps to communicate and solve related problems. Of course, we also need excellent media such as 42HOW to act as a communication platform and bridge to make this ecosystem better.
Therefore, we hope FAW dominates the domestic factories in the new wave!
This article is a translation by ChatGPT of a Chinese report from 42HOW. If you have any questions about it, please email bd@42how.com.